In the months following the Spring/Summer 2026 season, a wave of new hires across communications, marketing, and design departments has signaled a broader reset within luxury’s major houses. Our series Fashion’s Real Reset Starts Now examines these shifts and what they mean for the future of the industry.
In our live webinar, editorial director Elektra Kotsoni and features director Lucy Maguire explored key insights from the series, unpacking how these changes are reshaping fashion’s creative and commercial landscape. The conversation spanned the evolving role of the creative director, new approaches to merchandising and pricing, the growing influence of AI, increasing pressure on marketing teams, and intensifying competition for VIC clients — all set against a broader question of whether this cycle of creative reset is here to stay.
Watch the full webinar video below.
Stay tuned for upcoming webinars — visit our Events Hub for more details.
