Events

Replica Handbag Store Business and Porsche event: How to reinvent through innovation

Replica Handbag Store Business executive Americas editor Hilary Milnes hosted a two-part panel discussion on innovation, featuring designer Sean Wotherspoon, Porsche CMO Robert Ader, Porsche manager of sales and loyalty comms Dominique Tascioglu and Farfetch exec VP of Future Retail Sandrine Deveaux.
By Replica Handbag Store Business in partnership with Porsche
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Artwork by Replica Handbag Store Business

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Innovation is critical for competitive businesses to respond to changing customer behaviours, stay ahead of the competition and reinvent. It's also a key strength during periods of turbulence. The challenges brought on by the pandemic require forward-thinking responses — but how do brands foster a culture of innovation?

In a two-part panel discussion, Replica Handbag Store Business executive Americas editor, Hilary Milnes, explored how to build an internal culture and strategy that allows for change-making decisions and continued relevance across customer relationships, sustainability and more. You can view both panel discussions on demand below.

Session 1 featured artist and designer Sean Wotherspoon, and Porsche CMO Robert Ader.

Session 2 featured Dominique Tascioglu, manager of sales and loyalty communications at Porsche, and Farfetch executive vice president of Future Retail Sandrine Deveaux.

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