What Fashion Needs to Know About AI in 2026

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In 2026, AI in fashion has officially moved from experimentation to infrastructure.

In the past year, conversational AI has become a new discovery, search and commerce layer, with OpenAI and Google each embedding advertising and shopping directly into AI interfaces. At the same time, brands are developing in-house tools to help future-proof their businesses in a time of uncertainty.

In our live webinar at the end of January, tech editor Amy O’Brien and executive editor Hilary Milnes were joined by Vanessa Lyon, senior partner and managing director at Boston Consulting Group, Shermin Lakha, founder of Lvlup Legal, and Max Sinclair, CEO of Azoma, to discuss everything fashion brands and professionals should know about AI right now.

Watch the full webinar video below.

Stay tuned for upcoming webinars, visit Events Hub for more details.