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Fragrance Industry

Coverage of all that’s unraveling in the fragrance industry, from marketing campaigns to niche brands and scent innovation.

Why luxury brands are launching ultra-expensive fragrances
Fragrance

Why luxury brands are launching ultra-expensive fragrances

By Milena Lazazzera
Battle of the beauty socials: How brands can succeed across platforms
Fragrance

Battle of the beauty socials: How brands can succeed across platforms

By Nateisha Scott
The world’s first art fair-branded perfume
Fragrance

The world’s first art fair-branded perfume

By Mahoro Seward
Net-a-Porter’s beauty shake-up: The pros and cons
Fragrance

Net-a-Porter’s beauty shake-up: The pros and cons

By Nateisha Scott
Puig sales rise 9.6% but net profits tumble
Fragrance

Puig sales rise 9.6% but net profits tumble

By Nateisha Scott
Bottling sunshine: Can solar fragrances live on after the summer?
Fragrance

Bottling sunshine: Can solar fragrances live on after the summer?

By Nateisha Scott
With fragrance launch, Cult Gaia begins world building
Fashion

With fragrance launch, Cult Gaia begins world building

By Madeleine Schulz
Estée Lauder sales and earnings fall, CEO to retire
News

Estée Lauder sales and earnings fall, CEO to retire

By Nateisha Scott
#ScentTherapy: Why brands are exploring raw and real in perfumery
Fragrance

#ScentTherapy: Why brands are exploring raw and real in perfumery

By Nateisha Scott
Can Glossier disrupt beauty retail a second time?
Fragrance

Can Glossier disrupt beauty retail a second time?

By Kati Chitrakorn
Plans for Harry Styles’s Pleasing, from new CEO Shaun Kearney
Celebrities

Plans for Harry Styles’s Pleasing, from new CEO Shaun Kearney

By Kati Chitrakorn
Beauty is aging down in pursuit of Gen Alpha. Where’s the limit?
Fragrance

Beauty is aging down in pursuit of Gen Alpha. Where’s the limit?

By Kati Chitrakorn
Why new celebrity fragrances keep coming
Fragrance

Why new celebrity fragrances keep coming

By Kati Chitrakorn
‘Femvertising’ is sweeping beauty. Should brands back off?
Marketing

‘Femvertising’ is sweeping beauty. Should brands back off?

By Kati Chitrakorn
Decoding China’s Gen Z fragrance consumer
Fragrance

Decoding China’s Gen Z fragrance consumer

By Junjie Wang
Why Gucci’s latest fragrance is made from recycled carbon
Fragrance

Why Gucci’s latest fragrance is made from recycled carbon

By Kati Chitrakorn
Chanel Names Whitney Peak as New Face of Coco Mademoiselle
Celebrities

Chanel Names Whitney Peak as New Face of Coco Mademoiselle

By Daniela Morosini