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News & in-depth coverage of fashion technology, including generative AI, startups, social platforms and more.

The year in ad tech promises an AI rise and data reckoning
AI

The year in ad tech promises an AI rise and data reckoning

By Maghan McDowell
TikTok Shop’s make-or-break year
Technology

TikTok Shop’s make-or-break year

By Madeleine Schulz
What’s in and out for influencer marketing in 2024
Marketing

What’s in and out for influencer marketing in 2024

By Madeleine Schulz
Would co-workers notice if you wore digital clothes on Zoom?
Web3

Would co-workers notice if you wore digital clothes on Zoom?

By Maghan McDowell
Amazon rolls out an AI fit tool to reduce returns
AI

Amazon rolls out an AI fit tool to reduce returns

By Maghan McDowell
Replica Handbag Store Business predicts: 2024 will see an AI reckoning
AI

Replica Handbag Store Business predicts: 2024 will see an AI reckoning

By Maghan McDowell
Lessons from 2023’s fashion and beauty NFTs
Technology

Lessons from 2023’s fashion and beauty NFTs

By Madeleine Schulz
Tommy Hilfiger on AI and his new fashion game
Web3

Tommy Hilfiger on AI and his new fashion game

By Maghan McDowell
What we got right — and wrong — about fashion-tech in 2023
AI

What we got right — and wrong — about fashion-tech in 2023

By Maghan McDowell
EU act will set boundaries on AI — with room for innovation
AI

EU act will set boundaries on AI — with room for innovation

By Maghan McDowell
‘Gamified’ virtual stores target new generation of consumer
Web3

‘Gamified’ virtual stores target new generation of consumer

By Maghan McDowell
At Art Basel, fashion and innovation get back to business
Web3

At Art Basel, fashion and innovation get back to business

By Maghan McDowell
Personal Style Is Trapped in the Algorithm’s Echo Chamber
Fashion

Personal Style Is Trapped in the Algorithm’s Echo Chamber

By Madeleine Schulz
The fashion exec’s guide to gaming
Web3

The fashion exec’s guide to gaming

By Maghan McDowell
The dos and don’ts of styling for the metaverse
Web3

The dos and don’ts of styling for the metaverse

By Maghan McDowell
Louis Vuitton is selling a €6,000 digital mini trunk by Nicolas Ghesquière
Technology

Louis Vuitton is selling a €6,000 digital mini trunk by Nicolas Ghesquière

By Maghan McDowell
Why Gucci is still experimenting with generative AI art
Technology

Why Gucci is still experimenting with generative AI art

By Madeleine Schulz
Balenciaga is giving its clothes their own exclusive soundtrack
Web3

Balenciaga is giving its clothes their own exclusive soundtrack

By Maghan McDowell
No HQ, no problem: Inside Ayr’s fully remote design studio
Technology

No HQ, no problem: Inside Ayr’s fully remote design studio

By Christina Binkley
Would you buy Valentino for your Bitmoji?
Technology

Would you buy Valentino for your Bitmoji?

By Madeleine Schulz
What’s next in fashion tech: Digital passports and mixed reality
Startups

What’s next in fashion tech: Digital passports and mixed reality

By Replica Handbag Store Business Team
Tommy Hilfiger parent PVH sells digital showroom startup to Fashion Cloud
Technology

Tommy Hilfiger parent PVH sells digital showroom startup to Fashion Cloud

By Maliha Shoaib
Digital fashion is alive and well for Gen Z
Web3

Digital fashion is alive and well for Gen Z

By Maghan McDowell
Gucci Cosmos Land brings physical heritage to the metaverse
Web3

Gucci Cosmos Land brings physical heritage to the metaverse

By Maghan McDowell