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News & in-depth coverage of fashion technology, including generative AI, startups, social platforms and more.

With funding drying up, who in fashion tech is still scoring investment?
Technology

With funding drying up, who in fashion tech is still scoring investment?

By Madeleine Schulz
The fashion exec’s guide to generative artificial intelligence
AI

The fashion exec’s guide to generative artificial intelligence

By Maghan McDowell
Coach’s AR try-on window will stop shoppers in the street
Technology

Coach’s AR try-on window will stop shoppers in the street

By Hilary Milnes
AI regulation is coming. What do brands need to know?
Technology

AI regulation is coming. What do brands need to know?

By Madeleine Schulz
Pharrell Williams curates digital wearables for NFT project Doodles
Technology

Pharrell Williams curates digital wearables for NFT project Doodles

By Madeleine Schulz
Beauty company Oddity to acquire AI biotech startup Revela for $76 million
News

Beauty company Oddity to acquire AI biotech startup Revela for $76 million

By Ezreen Benissan
Coty creates first metaverse space to upskill its workforce
Web3

Coty creates first metaverse space to upskill its workforce

By Madeleine Schulz
With generative AI, luxury hopes to finally crack digital clienteling
AI

With generative AI, luxury hopes to finally crack digital clienteling

By Maghan McDowell
Brands can now hire supermodel Eva Herzigová’s digital twin
Web3

Brands can now hire supermodel Eva Herzigová’s digital twin

By Maghan McDowell
At AI Fashion Week, human creativity remains the focus
Technology

At AI Fashion Week, human creativity remains the focus

By Laia Garcia-Furtado
AI models are here. Can they actually improve fashion representation?
Technology

AI models are here. Can they actually improve fashion representation?

By Maliha Shoaib
Should brands care about new photo-sharing app Lemon8?
Technology

Should brands care about new photo-sharing app Lemon8?

By Ezreen Benissan
Zegna rolls out AI-powered luxury clienteling
AI

Zegna rolls out AI-powered luxury clienteling

By Laure Guilbault
Web3 startups tap influencers and celebrities to get in with fashion
Web3

Web3 startups tap influencers and celebrities to get in with fashion

By Maghan McDowell
The havoc and hype of ultra-realistic ‘fake’ fashion campaigns
Marketing

The havoc and hype of ultra-realistic ‘fake’ fashion campaigns

By Kati Chitrakorn
Gucci and Vans launch first co-branded Roblox world
Web3

Gucci and Vans launch first co-branded Roblox world

By Maghan McDowell and Madeleine Schulz
Syky to launch digital fashion design incubator
Web3

Syky to launch digital fashion design incubator

By Maghan McDowell
What to expect at the first AI Fashion Week
AI

What to expect at the first AI Fashion Week

By Madeleine Schulz
Ralph Lauren’s new Web3-centric Miami store accepts crypto
Technology

Ralph Lauren’s new Web3-centric Miami store accepts crypto

By Maghan McDowell and Madeleine Schulz
How do you build a good virtual store? Obsess wants to help
Web3

How do you build a good virtual store? Obsess wants to help

By Madeleine Schulz
MVFW’s second season rewards gamification and giveaways
Web3

MVFW’s second season rewards gamification and giveaways

By Maghan McDowell
Gucci is designing phygital goods for Bored Ape’s metaverse world
Web3

Gucci is designing phygital goods for Bored Ape’s metaverse world

By Maghan McDowell
Beauty bots drive R&D at Unilever's £68 million facility
Beauty

Beauty bots drive R&D at Unilever's £68 million facility

By Kati Chitrakorn
Tommy Hilfiger to launch first-of-its-kind multi-metaverse hub
Web3

Tommy Hilfiger to launch first-of-its-kind multi-metaverse hub

By Madeleine Schulz