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News & in-depth coverage of fashion technology, including generative AI, startups, social platforms and more.

At NYFW, fashion struggles to figure out where Web3 fits
Web3

At NYFW, fashion struggles to figure out where Web3 fits

By Maghan McDowell
A digital Carolina Herrera gown just sold for $5,000 on Roblox
Web3

A digital Carolina Herrera gown just sold for $5,000 on Roblox

By Maghan McDowell
How fashion should navigate the world of crypto wallets
Web3

How fashion should navigate the world of crypto wallets

By Savannah Fortis
IoDF promotes Web3 connection to sustainability with physical LFW campaign
Web3

IoDF promotes Web3 connection to sustainability with physical LFW campaign

By Madeleine Schulz
Replica Handbag Store World partners with Snap on AR filters and fashion try-ons
Web3

Vogue World partners with Snap on AR filters and fashion try-ons

By Madeleine Schulz
Fashion’s next metaverse opportunity: Turning real models into digital avatars
Web3

Fashion’s next metaverse opportunity: Turning real models into digital avatars

By Madeleine Schulz
Phygital shows, NFT access passes and AR: The tech trends to watch out for this fashion month
Technology

Phygital shows, NFT access passes and AR: The tech trends to watch out for this fashion month

By Maghan McDowell
Kate Spade invites customers into the metaverse to buy its newest bags
Web3

Kate Spade invites customers into the metaverse to buy its newest bags

By Madeleine Schulz
No longer just marketing, beauty is building worlds in the metaverse to drive sales
Web3

No longer just marketing, beauty is building worlds in the metaverse to drive sales

By Madeleine Schulz
In the fantastical metaverse, fashion still craves realism
Web3

In the fantastical metaverse, fashion still craves realism

By Madeleine Schulz
Nike leads NFT success by revenue as fashion shines over Pepsi, Time magazine
Web3

Nike leads NFT success by revenue as fashion shines over Pepsi, Time magazine

By Madeleine Schulz
New York Fashion Week NFTs to unlock show invites and products
Web3

New York Fashion Week NFTs to unlock show invites and products

By Madeleine Schulz
Bots, crashes and ‘copymints’: When NFT drops go wrong
Web3

Bots, crashes and ‘copymints’: When NFT drops go wrong

By Maghan McDowell
Will Chinese consumers pay premium prices for digital fashion?
Technology

Will Chinese consumers pay premium prices for digital fashion?

By Junjie Wang
Cryptopunks for the masses? NFT ownership enters a new phase
Web3

Cryptopunks for the masses? NFT ownership enters a new phase

By Madeleine Schulz
Vault it, wear it or resell it? Inside Gmoney’s luxury label launch
Fashion

Vault it, wear it or resell it? Inside Gmoney’s luxury label launch

By Maghan McDowell
Google’s new visual search tool plays to fashion crowd
Technology

Google’s new visual search tool plays to fashion crowd

By Luke Leitch and Maliha Shoaib
Virtual influencer Miquela is back. This time, brands are metaverse ready
Web3

Virtual influencer Miquela is back. This time, brands are metaverse ready

By Madeleine Schulz
Ferragamo to chase Gen Z and millennials in new Farfetch partnership
Technology

Ferragamo to chase Gen Z and millennials in new Farfetch partnership

By Madeleine Schulz
NFTs are coming to Instagram, bringing Web3 fashion closer to the mainstream
Web3

NFTs are coming to Instagram, bringing Web3 fashion closer to the mainstream

By Madeleine Schulz
Gucci taps Miley Cyrus avatar for Roblox fragrance
Web3

Gucci taps Miley Cyrus avatar for Roblox fragrance

By Madeleine Schulz
What happens when Web3 natives throw a physical party? The real metaverse
Web3

What happens when Web3 natives throw a physical party? The real metaverse

By Maghan McDowell
Tiffany is turning Cryptopunks into pendants with NFTiff
Technology

Tiffany is turning Cryptopunks into pendants with NFTiff

By Laure Guilbault and Maghan McDowell
Instagram may have backtracked. But video is coming
Technology

Instagram may have backtracked. But video is coming

By Lucy Maguire and Ezreen Benissan