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News & in-depth coverage of fashion technology, including generative AI, startups, social platforms and more.

Virtual stores: Fashion’s new mode of shopping
Web3

Virtual stores: Fashion’s new mode of shopping

By Maghan McDowell
The Farfetch game plan, revealed
Technology

The Farfetch game plan, revealed

By Maghan McDowell
Hugo Boss CEO Grieder talks NFTs, avatars and winning on Tiktok
Technology

Hugo Boss CEO Grieder talks NFTs, avatars and winning on Tiktok

By Maghan McDowell
Luxury’s new checkout: Charting the path from discovery to purchase
Technology

Luxury’s new checkout: Charting the path from discovery to purchase

By Replica Handbag Store Business for Tiktok
Exclusive: Lessons from Levi’s data science bootcamp
AI

Exclusive: Lessons from Levi’s data science bootcamp

By Maghan McDowell
DAOs want to reshape fashion. Here’s what brands need to know
Web3

DAOs want to reshape fashion. Here’s what brands need to know

By Anna Tong
What’s next for video shopping?
Technology

What’s next for video shopping?

By Maghan McDowell
Shaping online avatars: Why our digital identities differ
Web3

Shaping online avatars: Why our digital identities differ

By Maghan McDowell
Clinique’s first NFT ties to loyalty and products as uses expand
Web3

Clinique’s first NFT ties to loyalty and products as uses expand

By Maghan McDowell
Buy-now-pay-later firms want to be shopping mall apps
Technology

Buy-now-pay-later firms want to be shopping mall apps

By Maghan McDowell
Paris fashion-tech startups on luring luxury: fashion “Shazam” to virtual try-on
Startups

Paris fashion-tech startups on luring luxury: fashion “Shazam” to virtual try-on

By Lucy Maguire
Is it time to hire a chief metaverse officer?
Web3

Is it time to hire a chief metaverse officer?

By Maghan McDowell
Exclusive: Tommy Hilfiger parent opens 3D platform to outside brands
Web3

Exclusive: Tommy Hilfiger parent opens 3D platform to outside brands

By Maghan McDowell
Race, gender and representation: The grey area of the metaverse
Web3

Race, gender and representation: The grey area of the metaverse

By Maghan McDowell
Dimension Studio: How fashion is being brought to the metaverse
Web3

Dimension Studio: How fashion is being brought to the metaverse

By Lucy Maguire
Influencers are wearing digital versions of physical clothes now
Web3

Influencers are wearing digital versions of physical clothes now

By Maghan McDowell
Balenciaga launches on Fortnite: What it means for luxury
Web3

Balenciaga launches on Fortnite: What it means for luxury

By Lucy Maguire
Inside Roblox’s metaverse opportunity
Web3

Inside Roblox’s metaverse opportunity

By Maghan McDowell
Ray-Ban and facdbook pitch smart glasses amid metaverse boom
Web3

Ray-Ban and facdbook pitch smart glasses amid metaverse boom

By Maghan McDowell
The fashion exec’s guide to the metaverse
Technology

The fashion exec’s guide to the metaverse

By Maghan McDowell
How to make fashion pre-orders work
Retail

How to make fashion pre-orders work

By Kati Chitrakorn
Episode 5: What to know about cross-border payments
Technology

Episode 5: What to know about cross-border payments

By Replica Handbag Store Business Team
Exclusive: Fashion magazines are minting NFTs
Web3

Exclusive: Fashion magazines are minting NFTs

By Maghan McDowell
Can AR kickstart demand for fashion NFTs?
Web3

Can AR kickstart demand for fashion NFTs?

By Anna Tong