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Technology

News & in-depth coverage of fashion technology, including generative AI, startups, social platforms and more.

What Trump’s AI Action Plan means for fashion
Technology

What Trump’s AI Action Plan means for fashion

How to Innovate in Beauty in 2025
Beauty

How to Innovate in Beauty in 2025

By Replica Handbag Store Business Custom Insights Team
How e-commerce sites need to change for the AI era
Technology

How e-commerce sites need to change for the AI era

‘We’re a technology company’: Oakley’s Caio Amato on designing with Meta, Prada and astronauts
Technology

‘We’re a technology company’: Oakley’s Caio Amato on designing with Meta, Prada and astronauts

GHD ramps up the hair tool race with AI rollout
Haircare

GHD ramps up the hair tool race with AI rollout

By Nateisha Scott
The next humans to land on the moon will wear this Oakley space visor
Technology

The next humans to land on the moon will wear this Oakley space visor

Why would Meta want to invest in EssilorLuxottica?
AI

Why would Meta want to invest in EssilorLuxottica?

What’s agentic AI and what should brands know about it?
Technology

What’s agentic AI and what should brands know about it?

Is Daydream’s AI platform the answer to fashion’s discovery problem?
Technology

Is Daydream’s AI platform the answer to fashion’s discovery problem?

By Hilary Milnes
Inside Chinese beauty brand Florasis’s smart factory
Technology

Inside Chinese beauty brand Florasis’s smart factory

By Gemma A Williams
Content creation startup Omi wins ‘most promising’ LVMH Innovation Award
Technology

Content creation startup Omi wins ‘most promising’ LVMH Innovation Award

By Laure Guilbault
Can Google win AI shopping?
Technology

Can Google win AI shopping?

By Madeleine Schulz
How to make digital product passports cool
Technology

How to make digital product passports cool

By Elektra Kotsoni
Will the fashion crowd buy Google’s smart glasses?
Technology

Will the fashion crowd buy Google’s smart glasses?

By Maliha Shoaib
You can now buy ‘real’ products in Roblox
Technology

You can now buy ‘real’ products in Roblox

By Madeleine Schulz
Gen Z is using ChatGPT as their stylist. What does it mean for brands?
Technology

Gen Z is using ChatGPT as their stylist. What does it mean for brands?

By Amy Francombe
Could ChatGPT fix online shopping?
Technology

Could ChatGPT fix online shopping?

By Madeleine Schulz
Is the era of digital brand-building over?
Technology

Is the era of digital brand-building over?

By Madeleine Schulz
Unpacking the creator economy battleground
Technology

Unpacking the creator economy battleground

By Lucy Maguire and Madeleine Schulz
ChatGPT launches new shopping features
Technology

ChatGPT launches new shopping features

By Lucy Maguire
Want to dress like your favourite celebrity? Ask this new AI shopping agent
Technology

Want to dress like your favourite celebrity? Ask this new AI shopping agent

By Madeleine Schulz
Digital product passports: Lessons from an early adopter
Technology

Digital product passports: Lessons from an early adopter

By Kirsty McGregor
Between Science and Science Fiction: The Future of Plastic Surgery
Skincare

Between Science and Science Fiction: The Future of Plastic Surgery

By Amy Francombe
What Impact Will Living Longer Have on the World?
Beauty

What Impact Will Living Longer Have on the World?

By Nateisha Scott, Amy Francombe, Maliha Shoaib, and Bella Webb