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Yiling Pan

Yiling Pan

Fashion Month

Fashion week parties in China without the shows are a “nice try”

March 2, 2022

Global Markets

Burberry tries local creatives over KOLs to reach China Gen Z

January 21, 2022

Companies

Sequoia’s Angelica Cheung says We11done will be China’s next DTC success

January 13, 2022

Companies

Can unconventional win in China? OTB is betting on it

December 17, 2021

Global Markets

Coach CEO talks China: From digital-first to staff as KOLs

June 23, 2021

Global Markets

Led by Gucci, China’s 520 festival overtakes Valentine’s Day

June 2, 2021

Global Markets

Why Hainan is a luxury hotspot

May 12, 2021

Global Markets

Chinese travellers: Back on the road?

March 31, 2021

Global Markets

Which brands did Chinese consumers love this season?

March 17, 2021

Marketing

The best luxury brand campaigns for Chinese New Year

March 3, 2021

Consumer Behavior

Understanding luxury in China: Gen Z new trends

March 1, 2021

Consumer Behavior

Understanding luxury in China: Shenzhen

December 14, 2020

Global Markets

Understanding luxury in China: Domestic travel retail

December 7, 2020