This week, fashion’s favorite It girls took easy, breezy beauty into fresh new territory with their nonchalant hair and makeup looks, whether sauntering beneath the St.-Tropez sun or pounding the Manhattan pavement. Beyoncé’s onstage waves whipped in the mechanically engineered wind as a barefoot Natasha Poly let down her beachy lengths on a coastal promenade. Alessandra Ambrosio embraced high-humidity curls in Atlantic City while a sun-kissed Meghan Markle scraped back her effortlessly cool, lived-in waves and touched up her pitch-perfect lip color to watch husband Prince Harry play a round of polo. And even the most polished of beauties seemed to embrace the season’s laissez-faire mantra: Kim Kardashian West snipped her cultish, Yeezy-approved lengths into a chic, neck-revealing bob this weekend, sealing the deal on her crisp new cut with supernatural levels of shine.










