Inside the Best Parties of Coachella 2026
All eyes on Indio! Festival season is officially underway, and the brands and attendees are setting a high bar already. See inside the most exclusive, fashion-filled parties popping up in the desert for Coachella weekend one.
Located just off buzzy Jackson Street, YSL Beauty’s one-night-only Beauty Stage experience leaned into familiar iconography of roadside culture before unfolding into something far more immersive. Guests arrived through a sleek, reimagined drive-thru before stepping into a multi-sensory environment under the desert sky. Inside, Shanina Shaik, Leah Kateb, Olandria, Damson Idris, Ariana Madix, and JT moved through the crowd, stopping for Polaroid portraits. A massive YSL Beauté logo anchored one end of the room, while a vintage car installation at the center became one of the night’s most photographed moments. Guests moved between activations, beauty stations, and a walk-up food counter serving burgers, fries, nuggets, and berry-flavored soda. “What I love most about festival season is people coming together through music,” Miguel told Vogue. “There’s nothing more powerful than that right now.” His set carried the kind of energy that signals the start of the weekend, where music becomes the through line for everything else unfolding around it. The space will open to the public on Friday on a first-come, first-served basis, offering a wider audience the chance to step into the same world before the weekend fully gets underway. “We have always been a brand that’s in tune with culture, with music, and with energy,” Juliette Ferret, general manager of YSL Beauty US, said. “Being here isn’t about a trend for us: it’s part of our DNA.” Or as Young Miko put it: “They’ve been bold since the beginning!"
Kendall Jenner’s 818 Tequila returned to the desert for its fourth annual Outpost, once again drawing one of the weekend’s most high-wattage daytime crowds. Set against a retro-futurist backdrop inspired by Palm Springs modernism, the open-air space quickly filled with guests, including Kylie Jenner, Kourtney Kardashian Barker, Lizzo, Winnie Harlow, and Damson Idris, who all flitted between shaded lounges and the main stage as the afternoon unfolded. A set by Kaytranada anchored the day, drawing a packed crowd that only grew louder when Justine Skye joined him onstage, followed by an impromptu appearance from Lizzo that pushed the energy even further. Nearby, Jenner hosted friends and family inside the Delilah Reserve Lounge, offering a more intimate contrast to the dance floor just steps away. Throughout the space, revellers cooled off with Ranch Waters, Desert Spritzes, and frozen cocktails while drifting between activations, which included a sprawling open-air food garden, interactive brand moments, and a steady stream of photo-ready installations.
On Friday evening, festival goers headed to the Mirabella Estate in the Coachella Valley to celebrate the launch of Marc Jacobs’ new eyewear line. Cohosted by Adriana Lima—the face of the campaign—the pre-sunset party brought together a crowd including Delaney Rowe, Ellie Thumann, Cailin Russo, Marta Pozzan, Akira Akbar, Summer Rachel Warren, and Hannah Meloche. It wasn't just the shades in the spotlight either, as many debuted the as-of-now-unreleased Scene bag too. As Harmony took to the decks, light bites came courtesy of Chef K to compliment cocktails by Casa Dragones tequila. The fete also highlighted the Marc Jacobs brand’s ongoing partnership with Tao Group Hospitality, with this Coachella outing marking the first of several activations to follow this year. As the sun set, the fun rolled over into Desert Nights after-party at Zenyara Estate.