6 Reasons Why Monograms Make Spring Fashions Letter Perfect

Fashion is getting personal for spring via monograms, which showed up in Paris at Rochas, and, next, at Olympia Le-Tan’s charming show that was as collegiate as it was coquette.

Monograms were made popular in the twenties by designers like Jean Patou (who dressed high-profile women like tennis stars Suzanne Lenglen and Helen Wills), and while they remain part of bespoke menswear (think initialed shirts) and preppie chic, they fell briefly out of fashion in favor of logomania and its attendant ostentation. But these days, as designers strive to make their pieces more personal, we’re seeing the integration of the logo into the overall look, rather than the imposition of branding garments, and that’s something to write home about.