Change is in the air at Mercedes-Benz Fashion Week Russia. It may only be recently that the tide of the Russian street style scene has turned against the monogram-ridden foreign label–strewn wives of the oligarchs, but it’s designers like Tigran Avetisyan and **Andrey Artyomov'**s Walk of Shame (both Russian natives) who are the ones Moscowvite cool kids flock to in droves. And Russia's recent embrace of homegrown fashion can be partially credited to Olga Karput, the owner of Moscow-based concept store Kuznetsky Most 20, which puts a big emphasis on in-demand local designers. "In 2008, in the middle of another financial crisis, we sat together with a tiny team of four people and decided to make a fashion revolution in Russia," says Karput. "We lack production facilities, government support, good education, and industry professionals, but with such names as Gosha Rubchinskiy, Nina Donis, Vika Gazinskaya, Tigran Avetisyan, I'm sure we will continue to develop." And Karput is true to her word. Though she notes a deep love for Simone Rocha, Karput is her store’s own best advertisement: You can often spot her in an East-meets-West mix of Walk of Shame jackets with Raf Simons sneakers, or a Marques ' Almeida jacket with a Gosha Rubchinskiy shirt. And after all, what better way to show support for your nation's young designers than to wear them on your sleeve? Here, see what the burgeoning street style patriot is wearing to Mercedes-Benz Fashion Week Russia.
Photo: Courtesy of Olga Karput / @okarput1/8Walk of Shame dress and jacket, both fall 2015, Adidas by Raf Simons sneakers
"As spring in Moscow has suddenly turned into winter, I could not resist putting on this cozy dress, which is apparently made from a warm childish blanket—a piece from the future collectsion of Andrey Artyomov, my close friend and designer of the label Walk of Shame. The jacket is also from his next collectsion, which keeps me warm and happy."
Photo: Courtesy of Olga Karput / @okarput2/8Gosha Rubchinskiy jacket, Meadham Kirchhoff jeans, Adidas by Raf Simons sneakers
"This Gosha Rubchinskiy jacket in bright pink is something I would wear anywhere any day and on any occasion. Looks perfect and is extremely comfortable. Would pair it with my favorite Meadham Kirchhoff white jeans and sneakers."
Photo: Courtesy of Olga Karput / @okarput3/8Tigran Avetisyan dress and coat, Adidas by Raf Simons sneakers
“This total look by our recent love and super talent Tigran Avetisyan is fantastic. I would definitely wear it all the time! We are launching Tigran's collectsion and his very first perfume in KM20 during this Mercedes-Benz Fashion Week Russia and I will be one of the first lucky ones to wear his clothes for the party!"
Photo: Courtesy of Olga Karput / @okarput4/8Nina Donis shirt and pants
"This is an outfit by one of the best designers from Russia the world has ever seen: Nina Donis For more than ten years, their talent and unusual outlook on things has allowed me and every other fan to wear incredible—but at the same time, very minimalistic—clothes, and I want to thank them for this!"
Photo: Courtesy of Olga Karput / @okarput5/8Simone Rocha coat, bag, and shoes
"Sometimes a girl just wants to feel like one big flower. And this look is perfect for those days. "
Photo: Courtesy of Olga Karput / @okarput6/8Raf Simons sweatshirt and Reebok sneakers
"Raf Simons is one of my favorite designers! We carry his men's line in the store and most of the purchasers are women—you just can't resist wearing sweatshirts, parkas, and coats. The only word that comes to my mind when I look at his pieces: amazing."
Photo: Courtesy of Olga Karput / @okarput7/8Umit Benan bathrobe
"Umit Benan is a great menswear designer. My husband wears his clothes all the time! But this bathrobe is so perfect that I will wear it to all the shows and parties."
Photo: Courtesy of Olga Karput / @okarput8/8Gosha Rubchinskiy T-shirt, Nina Donis shorts, Raf Simons sneakers, Marques ' Almeida jacket
"I feel like a young football player in these. What can be better for running from one fashion show to another than sportswear?"
