Beauty

Postpartum Is the Childbirth Phase No One Prepares You For—Here’s How Some Brands Are Changing That

  • Image may contain Cosmetics
    Expand
    Photo: Courtesy of amazon.com
    1/9

    Nurture: A Modern Guide to Pregnancy, Birth, Early Motherhood—and Trusting Yourself and Your Body by Erica Chidi Cohen, $13, amazon.com

  • This image may contain Cosmetics Face Makeup and Lamp
    Expand
    Photo: Courtesy of amazon.com
    2/9

    What No One Tells You: A Guide to Your Emotions from Pregnancy to Motherhood by Dr. Alexandra Sacks and Dr. Catherine Birndorf, $11, amazon.com

  • This image may contain Clothing Apparel Footwear Sandal Shoe and Clogs
    Expand
    Photo: Courtesy of ever-eden.com
    3/9

    Evereden Soothing Belly Mask, $12, ever-eden.com

  • Image may contain Bottle Shaker and Cosmetics
    Expand
    Photo: Courtesy of ever-eden.com
    4/9

    Evereden Lift and Firming Lotion, $42, ever-eden.com

  • This image may contain Diaper Bag Handbag Accessories Accessory and Purse
    Expand
    Photo: Courtesy of ever-eden.com
    5/9

    Evereden Multi-Purpose Healing Balm, $20, ever-eden.com

  • Fridamom Upside Down Peri Bottle 16 target.com
    Expand
    Photo: Courtesy of target.com
    6/9

    Fridamom Upside Down Peri Bottle, $16, target.com

  • This image may contain Clothing Footwear Apparel and Bronze
    Expand
    Photo: Courtesy of target.com
    7/9

    Fridamom Disposable Postpartum Underwear, $15, target.com

  • Image may contain Cosmetics Bottle and Shaker
    Expand
    Photo: Courtesy of target.com
    8/9

    Frida Mom Perineal Witch Hazel Healing Foam, $12.99, target.com

  • This image may contain Clothing Apparel Blouse and Shirt
    Expand
    Photo: Courtesy of target.com
    9/9

    Frida Mom Perineal Witch Hazel Cooling Pad Liners, $12, target.com