Photo: Courtesy of Schnayderman’s x Opening Ceremony1/6Schnayderman’s x Opening Ceremony
“For our collaboration, we wanted to create a symbol that could both capture a piece of our Swedish culture as well as recognize Opening Ceremony’s playful aesthetic,” says Schnayderman co-founder Joel Urwitz.
Photo: Courtesy of Schnayderman’s x Opening Ceremony2/6Schnayderman’s x Opening Ceremony
This Oxford Fil Coupé fabric was developed in Italy for this collaboration.
After a long, cold, and dark winter explains creative director Hampus Bernhoff, “semlor are a sign that spring is soon on its way since the “Semmel" season starts just before Easter."
Photo: Courtesy of Schnayderman’s x Opening Ceremony3/6Schnayderman’s x Opening Ceremony
Denim shirt with semlor patches.
“We actually baked semlor in preparation for this project,” notes Schnayderman’s creative director, Hampus Bernhoff. “In each garment that we sell you will get the recipe in the hangtags so you can bake your own.”
Photo: Courtesy of Schnayderman’s x Opening Ceremony4/6Schnayderman’s x Opening Ceremony
Shirt with all-over semla print.
“The Semla is not the prettiest of pastries, but there is something unapologetic about it that I really like," says creative director Hampus Bernhoff.
Photo: Courtesy of Schnayderman’s x Opening Ceremony5/6Schnayderman’s x Opening Ceremony
Sweatshirt with semla patch.
Photo: Courtesy of Schnayderman’s x Opening Ceremony6/6Schnayderman’s x Opening Ceremony
Semla T-shirts.
