Chinese New YearWhat luxury’s Chinese New Year campaigns tell us about the marketBy Yiling Pan and Jasmine GaoJanuary 29, 2025Luxury gifting makes way for travel in the Lunar New YearBy Replica Handbag Store Business in partnership with BarclaysJanuary 19, 2024After New Year: Will China’s luxury spenders shop at home or abroad?By Junjie WangMarch 3, 2023What the first Lunar New Year after Covid curbs means for luxuryBy Kati ChitrakornJanuary 16, 2023Luxury fashion brands play it safe for Lunar New YearBy Kati ChitrakornJanuary 10, 2022The best luxury brand campaigns for Chinese New YearBy Yiling PanMarch 3, 2021Calvin Klein, Gucci win on WeChat search ahead of Chinese New YearBy Annachiara BiondiJanuary 29, 2021Gucci, Loewe tap nostalgia marketing ahead of Chinese New YearBy Kati ChitrakornJanuary 25, 2021Cute mice help luxury brands get Chinese New Year rightBy Kati ChitrakornFebruary 5, 2020Chinese New Year pays off for ItalyBy Annachiara BiondiFebruary 21, 2019Chinese New Year campaigns: What worked and what didn’tBy Queennie YangJanuary 31, 2019