On Sunday night, Puerto Rican superstar Bad Bunny headlined the halftime show at the 2026 Super Bowl—and, as expected, he did so in highly memorable fashion.
“[The show] is going to be fun and easy,” the star teased during his NFL press conference earlier in the week. “People only have to worry about [dancing].” And, indeed, after opening his 13-minute set with the song “Tití Me Preguntó,” Bad Bunny turned the proceedings at Levi’s Stadium into one giant celebration.
His look matched the night’s easygoing—but elevated—sensibility. Always one to make a bold fashion choice, for Sunday’s Big Game he went for a pared-back look designed by Zara.
Styled by his frequent collaborators Storm Pablo and Marvin Douglas Linares, Benito’s outfit included a collared shirt and tie, a sport-inspired jersey with his family name Ocasio and number 64 on it, chinos, and sneakers—all in a shade of cream. (Later in the night, he layered on a double-breasted blazer in the same shade.) The significance of that number 64? It marked the birth year (1964) of his late uncle, Cutito, who taught Bad Bunny much of what he knows about the NFL, and shared with him a love for the San Fransisco 49ers.
Bad Bunny being the first halftime headliner to perform his set entirely in Spanish, Zara, a Spain-based retailer, made for a meaningful—if somewhat unexpected—collaborator for the occasion. “It was an amazing show,” the brand said in a statement. “Benito put on a memorable performance. What a great outfit.” It was the first time Zara has ever outfitted a performer on such a large scale; they also dressed his backup dancers, band, and orchestra.
As for his accessories, Bad Bunny wore matching cream gloves and a Royal Oak timepiece from Audemars Piguet. (The luxurious 37mm watch had an 18-karat yellow gold case with a malachite stone dial.) For footwear, he donned a pair of his own “BadBo 1.0” sneakers made in collaboration with Adidas, which drop today.
And Bad Bunny’s minimal look wasn’t the only surprise of the evening. The performer—whose set also included renditions of “Yo Perreo Sola,” “Safaera,” “Baile Inolvidable,” and “Nuevayol”—was joined on the field by special guests like Ricky Martin and Lady Gaga (the latter, singing a solo version of her Grammy-winning Bruno Mars duet “Die With a Smile”). There were also special appearances by notable Latino and Latina figures such as Toñita, the owner of Caribbean Social Club in New York.
Bad Bunny’s decision to defy any theatrical fashion expectations on the Super Bowl stage on Sunday night made sense within the context of his style history. Whether on the stage or the red carpet, the star has always approached dressing with an original and personal flair. As he told Vogue in his December 2025 digital cover story, “I don’t like it when I don’t feel like I’ve dressed myself.”
His performance on Sunday followed a monumental night at the Grammys earlier this month, when he also became the first Latino star in the ceremony’s 68-year history to win album of the year (for his innovative record DeBÍ TiRAR MáS FOToS). He used his Grammys speech as a moment to protest ICE. “Before I say thanks to God, I’m going to say ICE out. We’re not savage, we’re not animals, we’re not aliens. We are humans, and we are Americans.”
With Super Bowl LX—in front of thousands in the stands and millions more at home—he extended that message of unity, ending his set holding a football with a simple statement: It read, “Together, we are America.”
