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Marketing

All that’s happening in luxury marketing, from localized campaigns and Gen Z reports to influencer and ambassador strategies.

What a celebrity name is really worth
Marketing

What a celebrity name is really worth

By George Arnett
Europe is still a bargain for luxury shoppers
Marketing

Europe is still a bargain for luxury shoppers

By Maghan McDowell
Fashion should stop blaming the weather for poor sales
Marketing

Fashion should stop blaming the weather for poor sales

By George Arnett
Why private equity loves fashion
Marketing

Why private equity loves fashion

By George Arnett
The new rules of luxury pop-ups
Marketing

The new rules of luxury pop-ups

By Maghan McDowell
Should brands charge more for larger sizes?
Marketing

Should brands charge more for larger sizes?

By Christina Binkley
Fashion doesn’t know what to do with YouTube. Derek Blasberg is trying to help
Marketing

Fashion doesn’t know what to do with YouTube. Derek Blasberg is trying to help

By Maghan McDowell
Russian fashion follows inward turn of politics
Marketing

Russian fashion follows inward turn of politics

By Kristina Spencer
What prices reveal about luxury fashion trends
Marketing

What prices reveal about luxury fashion trends

By George Arnett
How fashion brands use product imagery to sell their story
Marketing

How fashion brands use product imagery to sell their story

By Jessica Schiffer
Beyoncé collaboration boosts Adidas searches fivefold
Marketing

Beyoncé collaboration boosts Adidas searches fivefold

By George Arnett
What fashion and beauty brands should know about Pinterest’s IPO
Marketing

What fashion and beauty brands should know about Pinterest’s IPO

By Bethany Biron
Instagram gets official about branded content
Marketing

Instagram gets official about branded content

By Maghan McDowell and Eliza Brooke
Korean fashion looks west
Marketing

Korean fashion looks west

By Hyeonji Nam
Chinese New Year campaigns: What worked and what didn’t
Marketing

Chinese New Year campaigns: What worked and what didn’t

By Queennie Yang
Why fashion is doubling down on high-end menswear
Marketing

Why fashion is doubling down on high-end menswear

By Lauren Indvik