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Marketing

All that’s happening in luxury marketing, from localized campaigns and Gen Z reports to influencer and ambassador strategies.

Burberry CMO: “We Didn’t Have the Luxury of Time”
Executive Interviews

Burberry CMO: “We Didn’t Have the Luxury of Time”

By Maliha Shoaib
Fashion Designers’ New Marketing Play: Personal History
Marketing

Fashion Designers’ New Marketing Play: Personal History

By Amy Francombe
Do Marketers Have the Toughest Job in Fashion?
Marketing

Do Marketers Have the Toughest Job in Fashion?

By Hilary Milnes
Escapism, Gatekeeping and Craft: The Year in Marketing
Marketing

Escapism, Gatekeeping and Craft: The Year in Marketing

By Amy Francombe
What Can Fashion Learn From A24?
Fashion

What Can Fashion Learn From A24?

By Kyle MacNeill
Gen Z Broke the Marketing Funnel Part II: What Now?
Retail

Gen Z Broke the Marketing Funnel Part II: What Now?

By Lucy Maguire
How to Market Watches in the Digital Era
Watches and Cheap Replica Handbags

How to Market Watches in the Digital Era

By Replica Handbag Store Business Custom Insights team in partnership with D3
Why Love Festivals Are Losing Their Luster in China
Retail

Why Love Festivals Are Losing Their Luster in China

By Yiling Pan
How craft became luxury’s most valuable currency
Fashion

How craft became luxury’s most valuable currency

By Madeleine Schulz
The Luxury Slowdown Survival Guide for Marketers
Marketing

The Luxury Slowdown Survival Guide for Marketers

By Lucy Maguire
What influencer marketing budgets should look like in 2025
Marketing

What influencer marketing budgets should look like in 2025

By Madeleine Schulz
Fashion is hot during Miami Art Week this year
Artists

Fashion is hot during Miami Art Week this year

By Maghan McDowell
Net-a-Porter’s beauty shake-up: The pros and cons
Fragrance

Net-a-Porter’s beauty shake-up: The pros and cons

By Nateisha Scott
Montblanc Asked Wes Anderson to Direct Its Ad. He Did – and Designed a Pen
Fashion

Montblanc Asked Wes Anderson to Direct Its Ad. He Did ; and Designed a Pen

By Christina Binkley
Reinventing Air: Inside Nike’s big Paris Olympics push
Marketing

Reinventing Air: Inside Nike’s big Paris Olympics push

By Madeleine Schulz
What’s in and out for influencer marketing in 2024
Marketing

What’s in and out for influencer marketing in 2024

By Madeleine Schulz
Balenciaga is giving its clothes their own exclusive soundtrack
Web3

Balenciaga is giving its clothes their own exclusive soundtrack

By Maghan McDowell
Meet the culinary team behind luxury’s most exclusive dinners
Marketing

Meet the culinary team behind luxury’s most exclusive dinners

By Kati Chitrakorn
Why YSL Beauty’s latest campaign has nothing to do with makeup
Marketing

Why YSL Beauty’s latest campaign has nothing to do with makeup

By Kati Chitrakorn
Tube Girl at Balmain? Internet personalities are invading fashion week
Fashion Month

Tube Girl at Balmain? Internet personalities are invading fashion week

By Kati Chitrakorn
Burberry’s bet on Daniel Lee takes shape
Fashion Month

Burberry’s bet on Daniel Lee takes shape

By Kati Chitrakorn
Beauty brands are talking back on socials. A risky or ingenious move?
Marketing

Beauty brands are talking back on socials. A risky or ingenious move?

By Kati Chitrakorn
Tiffany & Co. brings digital diamonds, AR mirror to US Open
Web3

Tiffany & Co. brings digital diamonds, AR mirror to US Open

By Maghan McDowell
Asia’s largest metaverse platform has a big fashion opportunity
Web3

Asia’s largest metaverse platform has a big fashion opportunity

By Kati Chitrakorn