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Marketing

All that’s happening in luxury marketing, from localized campaigns and Gen Z reports to influencer and ambassador strategies.

Reinventing Beautycon
Influencers

Reinventing Beautycon

By Kati Chitrakorn
What Timothée Chalamet at Chanel signals about men’s beauty
News

What Timothée Chalamet at Chanel signals about men’s beauty

By Kati Chitrakorn
Versace, Chanel, Louis Vuitton: The destination show renaissance
Fashion Month

Versace, Chanel, Louis Vuitton: The destination show renaissance

By Kati Chitrakorn
The havoc and hype of ultra-realistic ‘fake’ fashion campaigns
Marketing

The havoc and hype of ultra-realistic ‘fake’ fashion campaigns

By Kati Chitrakorn
What the anti-influencer movement means for luxury
Marketing

What the anti-influencer movement means for luxury

By Kati Chitrakorn
Explaining luxury’s new brand identifiers
Marketing

Explaining luxury’s new brand identifiers

By Kati Chitrakorn
Armani Beauty targets Gen Z with new cast of ambassadors
Beauty

Armani Beauty targets Gen Z with new cast of ambassadors

By Kati Chitrakorn
The race to create this season’s ‘Coperni moment’ is on
Fashion Month

The race to create this season’s ‘Coperni moment’ is on

By Kati Chitrakorn
Tiffany wants Gen Z. Is it moving too fast?
Marketing

Tiffany wants Gen Z. Is it moving too fast?

By Kati Chitrakorn
Daniel Lee’s vision for Burberry is an ode to Britishness
Fashion

Daniel Lee’s vision for Burberry is an ode to Britishness

By Kati Chitrakorn
Think big: Why luxury is betting on giant marketing spectacles
Marketing

Think big: Why luxury is betting on giant marketing spectacles

By Kati Chitrakorn
Valentino and Dior bet on K-pop amid China tensions. Will it pay off?
Marketing

Valentino and Dior bet on K-pop amid China tensions. Will it pay off?

By Kati Chitrakorn
Why beauty brands are betting on collectsibles
Beauty

Why beauty brands are betting on collectsibles

By Kati Chitrakorn
The future of influencer marketing is offline and hyper-niche
Marketing

The future of influencer marketing is offline and hyper-niche

By Kati Chitrakorn
What the first Lunar New Year after Covid curbs means for luxury
Marketing

What the first Lunar New Year after Covid curbs means for luxury

By Kati Chitrakorn
Are beauty influencer brands falling out of fashion?
Beauty

Are beauty influencer brands falling out of fashion?

By Kati Chitrakorn
Inside the growing backlash against celebrity skincare brands
Beauty

Inside the growing backlash against celebrity skincare brands

By Kati Chitrakorn
Rising “petfluencers” love Gucci and Marine Serre and are racking up brand deals
Fashion

Rising “petfluencers” love Gucci and Marine Serre and are racking up brand deals

By Kati Chitrakorn
Lede, publicists behind celebrity brands, is launching in Europe
Marketing

Lede, publicists behind celebrity brands, is launching in Europe

By Kati Chitrakorn
Hacks and roasts: Inside the new social media currency
Marketing

Hacks and roasts: Inside the new social media currency

By Kati Chitrakorn
By Far: On marketing fragrance as accessory
Beauty

By Far: On marketing fragrance as accessory

By Kati Chitrakorn
The business of influence: New voices force a fashion marketing rethink
Marketing

The business of influence: New voices force a fashion marketing rethink

By Kati Chitrakorn
The business of influence: Why the era of celebrity influencers is over
Marketing

The business of influence: Why the era of celebrity influencers is over

By Kati Chitrakorn
The business of influence: Have we hit peak influencer brand?
Fashion

The business of influence: Have we hit peak influencer brand?

By Kati Chitrakorn