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Marketing

All that’s happening in luxury marketing, from localized campaigns and Gen Z reports to influencer and ambassador strategies.

The business of influence: Why ageism and burnout are rife
Marketing

The business of influence: Why ageism and burnout are rife

By Kati Chitrakorn
The business of influence: Fashion’s original creators grow up
Marketing

The business of influence: Fashion’s original creators grow up

By Kati Chitrakorn
After viral infertility memes, can Olaplex bounce back?
Beauty

After viral infertility memes, can Olaplex bounce back?

By Kati Chitrakorn
Why buzzy Instagram accessories labels are investing in ready-to-wear
Creative Directors

Why buzzy Instagram accessories labels are investing in ready-to-wear

By Kati Chitrakorn
Beauty events are roaring back. Getting it right isn’t so easy
Beauty

Beauty events are roaring back. Getting it right isn’t so easy

By Kati Chitrakorn
How to get it right with a creator-first brand strategy
Marketing

How to get it right with a creator-first brand strategy

By Replica Handbag Store Business for GRIN
Dior, Mr Porter execs on tap to chat: Inside the new audio app democratising careers advice
Technology

Dior, Mr Porter execs on tap to chat: Inside the new audio app democratising careers advice

By Kati Chitrakorn
From Jacquemus to Balenciaga: Luxury fashion brands go hyperphysical
Bricks-and-mortar

From Jacquemus to Balenciaga: Luxury fashion brands go hyperphysical

By Kati Chitrakorn
The next era of brand-hotel partnerships
Marketing

The next era of brand-hotel partnerships

By Kati Chitrakorn
Global luxury brands go deeply local. Suburbia isn’t far off
Marketing

Global luxury brands go deeply local. Suburbia isn’t far off

By Kati Chitrakorn
Explained: The Miu Miu frenzy and the business of viral
Editors

Explained: The Miu Miu frenzy and the business of viral

By Kati Chitrakorn
Luxury crisis management: Employees first, then the public
Marketing

Luxury crisis management: Employees first, then the public

By Kati Chitrakorn
The big influencer trust issue — and the beauty brands trying to save it
Marketing

The big influencer trust issue — and the beauty brands trying to save it

By Kati Chitrakorn
Next up for Threads Styling: E-commerce and live shopping
Marketing

Next up for Threads Styling: E-commerce and live shopping

By Kati Chitrakorn
Inside the big Hugo Boss rebrand
Marketing

Inside the big Hugo Boss rebrand

By Lucy Maguire
Road ready: Whose bike are you wearing?
Fashion

Road ready: Whose bike are you wearing?

By Kati Chitrakorn
Luxury fashion brands play it safe for Lunar New Year
Marketing

Luxury fashion brands play it safe for Lunar New Year

By Kati Chitrakorn
Replica Handbag Store Business Index: 5 social media trends for 2022
Technology

Replica Handbag Store Business Index: 5 social media trends for 2022

By Lucy Maguire
From fan tokens to feed fatigue: The year in fashion marketing
Marketing

From fan tokens to feed fatigue: The year in fashion marketing

By Kati Chitrakorn
What influencer marketing looks like in the metaverse
Web3

What influencer marketing looks like in the metaverse

By Kati Chitrakorn
Beauty social commerce: The new names to watch
Beauty

Beauty social commerce: The new names to watch

By Kati Chitrakorn
Lush is quitting social media. The start of a trend?
Retail

Lush is quitting social media. The start of a trend?

By Bella Webb
Inside the rebranded Lanvin Group
Marketing

Inside the rebranded Lanvin Group

By Kati Chitrakorn
Science Magic Inc invests in entertainment talent with new merger
Marketing

Science Magic Inc invests in entertainment talent with new merger

By Kati Chitrakorn