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Marketing

All that’s happening in luxury marketing, from localized campaigns and Gen Z reports to influencer and ambassador strategies.

Influencers get an upgrade. Now they’re in charge.
Marketing

Influencers get an upgrade. Now they’re in charge.

By Kati Chitrakorn
Blink and you’ll miss it: The rise of short-lived marketing
Marketing

Blink and you’ll miss it: The rise of short-lived marketing

By Kati Chitrakorn
Zero-party data: The new marketing frontline for luxury
Marketing

Zero-party data: The new marketing frontline for luxury

By Kati Chitrakorn
Quiet is the new loud: Why stealth marketing is trending
Marketing

Quiet is the new loud: Why stealth marketing is trending

By Kati Chitrakorn
Luxury’s guide to the new rules of audio advertising
Marketing

Luxury’s guide to the new rules of audio advertising

By Kati Chitrakorn
Meet the “genuinfluencers” who don’t want to sell you anything
Marketing

Meet the “genuinfluencers” who don’t want to sell you anything

By Kati Chitrakorn
Navigating the creator economy gold rush
Marketing

Navigating the creator economy gold rush

By Kati Chitrakorn
Luxury is culture now. Here’s how
Marketing

Luxury is culture now. Here’s how

By Kati Chitrakorn
Beauty weak spot: Why marketing still has an LGBTQ+ problem
Beauty

Beauty weak spot: Why marketing still has an LGBTQ+ problem

By Kati Chitrakorn
Luxury Instagram posts are down. Now what?
Marketing

Luxury Instagram posts are down. Now what?

By Maghan McDowell and Sabrina Faramarzi
The fashion marketing shake-up: As Instagram, facdbook costs surge, where next?
Marketing

The fashion marketing shake-up: As Instagram, facdbook costs surge, where next?

By Christina Binkley
Poparazzi, BeReal: Social media’s new generation
Marketing

Poparazzi, BeReal: Social media’s new generation

By Kati Chitrakorn
Can consumers learn to trust how brands use their data?
Marketing

Can consumers learn to trust how brands use their data?

By Sabrina Faramarzi
What the Stadium Goods and Christie’s collab says about the state of sneaker resale
Marketing

What the Stadium Goods and Christie’s collab says about the state of sneaker resale

By Kati Chitrakorn
Forget Hollywood. There’s a new global brand ambassador
Marketing

Forget Hollywood. There’s a new global brand ambassador

By Kati Chitrakorn
What the new customer loyalty looks like
Marketing

What the new customer loyalty looks like

By Kati Chitrakorn
Are branded virtual worlds the new marketing terrain?
Technology

Are branded virtual worlds the new marketing terrain?

By Kati Chitrakorn
Entertainment studios: Should beauty brands invest?
Beauty

Entertainment studios: Should beauty brands invest?

By Kati Chitrakorn
What Gucci’s new look means for fashion
Fashion Month

What Gucci’s new look means for fashion

By Kati Chitrakorn
What luxury brands can learn from a niche card game
Marketing

What luxury brands can learn from a niche card game

By Kati Chitrakorn
How brands can tap the future of social
Marketing

How brands can tap the future of social

By Kati Chitrakorn
Post-pandemic playbook: The return to physical marketing
Marketing

Post-pandemic playbook: The return to physical marketing

By Kati Chitrakorn
Out-of-home advertising: The big fashion comeback?
Marketing

Out-of-home advertising: The big fashion comeback?

By Kati Chitrakorn
Why content curation rules social
Marketing

Why content curation rules social

By Kati Chitrakorn