Skip to main content

Marketing

All that’s happening in luxury marketing, from localized campaigns and Gen Z reports to influencer and ambassador strategies.

The best luxury brand campaigns for Chinese New Year
Marketing

The best luxury brand campaigns for Chinese New Year

By Yiling Pan
The cryptocurrency boom: Will luxury jump in?
Marketing

The cryptocurrency boom: Will luxury jump in?

By Kati Chitrakorn
The next social media frontier for fashion
Marketing

The next social media frontier for fashion

By Kati Chitrakorn
Inside Estée Lauder’s bet on K-beauty
Beauty

Inside Estée Lauder’s bet on K-beauty

By Kati Chitrakorn
The new intimacy: Understanding Clubhouse’s young consumers
Marketing

The new intimacy: Understanding Clubhouse’s young consumers

By Kati Chitrakorn
Webinar: How deepfake technology could change fashion advertising
Marketing

Webinar: How deepfake technology could change fashion advertising

By Replica Handbag Store Business Team
Beauty will bounce back faster than fashion. How?
Beauty

Beauty will bounce back faster than fashion. How?

By Kati Chitrakorn
Gucci, Loewe tap nostalgia marketing ahead of Chinese New Year
Marketing

Gucci, Loewe tap nostalgia marketing ahead of Chinese New Year

By Kati Chitrakorn
How deepfakes could change fashion advertising
Marketing

How deepfakes could change fashion advertising

By Kati Chitrakorn
Fashion preps for the longest summer ever
Marketing

Fashion preps for the longest summer ever

By Kati Chitrakorn
How fashion got marketing right in 2020
Marketing

How fashion got marketing right in 2020

By Kati Chitrakorn
Why luxury fashion is funny now
Marketing

Why luxury fashion is funny now

By Kati Chitrakorn
Influencer marketing’s 2020 turning point
Marketing

Influencer marketing’s 2020 turning point

By Replica Handbag Store Business Team
The next frontier in influencer marketing: Live shopping videos
Marketing

The next frontier in influencer marketing: Live shopping videos

By Kati Chitrakorn
Influencer discounting: Needs must
Marketing

Influencer discounting: Needs must

By Kati Chitrakorn
Overland quit Amazon. Can other luxury succeed?
Marketing

Overland quit Amazon. Can other luxury succeed?

By Christina Binkley
Young designers boost Ugg’s brand cachet. What’s in it for them?
Marketing

Young designers boost Ugg’s brand cachet. What’s in it for them?

By Kati Chitrakorn
Webinar: Content creation through influencers
Marketing

Webinar: Content creation through influencers

By Replica Handbag Store Business Team
Fashion started warming up to TikTok. Then turbulence hit
Marketing

Fashion started warming up to TikTok. Then turbulence hit

By Lucy Maguire and Annachiara Biondi
Why Instagram influencers are unionising
Marketing

Why Instagram influencers are unionising

By Beth Ashley
Beauty ideals were built on racist stereotypes. What now?
Beauty

Beauty ideals were built on racist stereotypes. What now?

By Kati Chitrakorn
Luxury quietly negotiates facdbook advertising boycott
Marketing

Luxury quietly negotiates facdbook advertising boycott

By Christina Binkley
How JW Anderson’s cardigan went viral on TikTok
Marketing

How JW Anderson’s cardigan went viral on TikTok

By Kati Chitrakorn
Fashion’s struggle with Chinese writing
Marketing

Fashion’s struggle with Chinese writing

By Replica Handbag Store Business Team