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Marketing

All that’s happening in luxury marketing, from localized campaigns and Gen Z reports to influencer and ambassador strategies.

Keeping it private: How brands nurture micro-communities
Marketing

Keeping it private: How brands nurture micro-communities

By Kati Chitrakorn
How brands are connecting with customers in lockdown
Marketing

How brands are connecting with customers in lockdown

By Kati Chitrakorn
Influencers’ currency has increased during Covid-19 crisis
Marketing

Influencers’ currency has increased during Covid-19 crisis

By Kaleigh Moore
Fashion influencers find new opportunities during Covid-19
Marketing

Fashion influencers find new opportunities during Covid-19

By Kati Chitrakorn
Rihanna’s Fenty Beauty embraces TikTok
Marketing

Rihanna’s Fenty Beauty embraces TikTok

By Jessica Schiffer
The new rules of guerrilla marketing in fashion
Marketing

The new rules of guerrilla marketing in fashion

By Kati Chitrakorn
Amid Covid-19, marketing changes shape
Marketing

Amid Covid-19, marketing changes shape

By Annachiara Biondi
Smart devices are eating the accessible watches market
Marketing

Smart devices are eating the accessible watches market

By George Arnett
Influencers are putting up paywalls. What does that mean for brands?
Marketing

Influencers are putting up paywalls. What does that mean for brands?

By Kati Chitrakorn
Khaite’s buzzy rise fuelled by luxury’s old and new playbooks
Marketing

Khaite’s buzzy rise fuelled by luxury’s old and new playbooks

By Jessica Schiffer
Cute mice help luxury brands get Chinese New Year right
Marketing

Cute mice help luxury brands get Chinese New Year right

By Kati Chitrakorn
Cannabis brands look to fashion PR for luxury treatment
Marketing

Cannabis brands look to fashion PR for luxury treatment

By Christina Binkley
The risks and rewards of LVMH’s renewed interest in sports
Marketing

The risks and rewards of LVMH’s renewed interest in sports

By Kati Chitrakorn
What fashion can learn from 2019's top marketing moments
Marketing

What fashion can learn from 2019's top marketing moments

By Kati Chitrakorn
Instagram wants to be a matchmaker between influencers and brands
Marketing

Instagram wants to be a matchmaker between influencers and brands

By Maghan McDowell
Pinterest Opens Up Its Trove of Consumer Trends Data
Marketing

Pinterest Opens Up Its Trove of Consumer Trends Data

By Maghan McDowell
The evolution of luxury’s digital marketing playbook
Marketing

The evolution of luxury’s digital marketing playbook

By George Arnett
Louis Vuitton has raised prices in China. Other brands could follow
Marketing

Louis Vuitton has raised prices in China. Other brands could follow

By George Arnett
How to sell fashion on Instagram without traditional influencers
Marketing

How to sell fashion on Instagram without traditional influencers

By Kati Chitrakorn
Brand collaborations: What worked in 2019
Marketing

Brand collaborations: What worked in 2019

By Lucy Maguire
Why brands should pay even more attention to social media
Marketing

Why brands should pay even more attention to social media

By George Arnett
Do fashion brands need TikTok?
Marketing

Do fashion brands need TikTok?

By Jessica Schiffer
Trusted reviewers fight pay-to-play on Instagram
Marketing

Trusted reviewers fight pay-to-play on Instagram

By Kati Chitrakorn
Instagram without likes: What metrics brands need to look at
Marketing

Instagram without likes: What metrics brands need to look at

By Rae Witte