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Marketing

All that’s happening in luxury marketing, from localized campaigns and Gen Z reports to influencer and ambassador strategies.

Keeping it private: How brands nurture micro-communities
Marketing

Keeping it private: How brands nurture micro-communities

How brands are connecting with customers in lockdown
Marketing

How brands are connecting with customers in lockdown

Fashion influencers find new opportunities during Covid-19
Marketing

Fashion influencers find new opportunities during Covid-19

Rihanna’s Fenty Beauty embraces TikTok
Marketing

Rihanna’s Fenty Beauty embraces TikTok

The new rules of guerrilla marketing in fashion
Marketing

The new rules of guerrilla marketing in fashion

Amid Covid-19, marketing changes shape
Marketing

Amid Covid-19, marketing changes shape

Smart devices are eating the accessible watches market
Marketing

Smart devices are eating the accessible watches market

Khaite’s buzzy rise fuelled by luxury’s old and new playbooks
Marketing

Khaite’s buzzy rise fuelled by luxury’s old and new playbooks

Cute mice help luxury brands get Chinese New Year right
Marketing

Cute mice help luxury brands get Chinese New Year right

Cannabis brands look to fashion PR for luxury treatment
Marketing

Cannabis brands look to fashion PR for luxury treatment

The risks and rewards of LVMH’s renewed interest in sports
Marketing

The risks and rewards of LVMH’s renewed interest in sports

What fashion can learn from 2019's top marketing moments
Marketing

What fashion can learn from 2019's top marketing moments

Instagram wants to be a matchmaker between influencers and brands
Marketing

Instagram wants to be a matchmaker between influencers and brands

Pinterest Opens Up Its Trove of Consumer Trends Data
Marketing

Pinterest Opens Up Its Trove of Consumer Trends Data

The evolution of luxury’s digital marketing playbook
Marketing

The evolution of luxury’s digital marketing playbook

How to sell fashion on Instagram without traditional influencers
Marketing

How to sell fashion on Instagram without traditional influencers

Brand collaborations: What worked in 2019
Marketing

Brand collaborations: What worked in 2019

Why brands should pay even more attention to social media
Marketing

Why brands should pay even more attention to social media

Do fashion brands need TikTok?
Marketing

Do fashion brands need TikTok?

Trusted reviewers fight pay-to-play on Instagram
Marketing

Trusted reviewers fight pay-to-play on Instagram