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News & in-depth coverage of fashion technology, including generative AI, startups, social platforms and more.

The Margiela Tabi is now available in the metaverse
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The Margiela Tabi is now available in the metaverse

Fashion rental’s make-or-break year
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Fashion rental’s make-or-break year

Want to reduce returns? Avatars might be the answer
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Want to reduce returns? Avatars might be the answer

Influencer marketing has arrived on Roblox
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Influencer marketing has arrived on Roblox

How generative AI will upend online search
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How generative AI will upend online search

Beyond the hoodie: Why tech bros have money but nothing to wear
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Beyond the hoodie: Why tech bros have money but nothing to wear

In New York, tech comes out of screens and onto the runway
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In New York, tech comes out of screens and onto the runway

How luxury brands are driving growth in the Chinese market on Douyin
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How luxury brands are driving growth in the Chinese market on Douyin

LVMH Watches CEO Frédéric Arnault’s vision for innovation
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LVMH Watches CEO Frédéric Arnault’s vision for innovation

How Boss turned Gisele into a 33-foot hologram
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How Boss turned Gisele into a 33-foot hologram

Ski lifts and instant resale: New ways to use digital IDs
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Ski lifts and instant resale: New ways to use digital IDs

The tactics leading luxury brand success in the digital space
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The tactics leading luxury brand success in the digital space

A year of generative AI and phygital drops: How did Gucci differentiate?
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A year of generative AI and phygital drops: How did Gucci differentiate?

Models gear up for an AI legal battle
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Models gear up for an AI legal battle