Edie Parker’s Gift to New York Fashion Week? A Countess Luann Performance

Brett Heyman has always been a connoisseur of camp. In the early days of her brand, Edie Parker, a range of custom acrylic clutches, some emblazoned with witty phrases, was the company’s signature. They could be found on everyone from uptown moms to downtown DJs, and these days many a knockoff live on. Edie Parker was first.

In 2019, Heyman created Flower, a brand under the Edie Parker umbrella devoted to cannabis accessories in cheeky shapes and colors like a tabletop lighter made to resemble a ’60s-era jelly cake, pipes in every imaginable shape, including a ravioli, and a crowd favorite, “burn bag” clutch with a lighter attachment. It was a first attempt for a company in the fashionsphere to elevate cannabis with a designing eye, and Vogue’s Emma Specter lovingly dubbed it the “stoner equivalent of Dior.”

On Friday evening, guests were invited to step into Edie Parker’s “Green Room”—get it?—and the double entendres didn’t stop there. Brass, the lobby bar and lounge of the Evelyn Hotel, had been transformed into a camp-fueled cabaret celebrating the release of Seedies, a range of THC gummies, which could be found in towering arrangements around the room. “I think so many more people indulge in weed than we know, but there’s this stigma associated with it,” Heyman told Vogue. “Edibles are discreet, and an easier way to participate, and you don’t inhale anything!”

They were coupled with a downright hedonistic offering of noshes like french fries and chocolate cake, but none of it could hold a flame to the evening’s performer, Luann de Lesseps, the countess-turned Real Housewives reality star-turned-cabaret singer who stormed into the room sporting sky-high rhinestone heels and an appropriately green mini dress singing her signature tune, “Chic C’Est La Vie,” as partygoers including Amy Sedaris, Ella Emhoff, Jordan Roth, Paul Arnhold, and Wes Gordon all sang along.

As it turned out, though the fashion pack can often turn its nose up to reality stars, no one is immune to the charm of de Lesseps, who went on to regale us with her signature hit “Money Can’t Buy You Class.” “I can’t leave without giving you a little money, right?” she told the crowd. “Because you all know that money can’t buy you class, but it can buy you grass!”