In the Heart of Williamsburg, H&M Hosted a Holiday House Party With Chloe Sevigny and Anderson .Paak

Last night at H&M’s new Williamsburg HQ, the brand celebrated the unveiling of a year-long rotating style destination with a house party inspired by their latest holiday campaign, “Brasserie Hennes.” The fête was hosted by none other than campaign stars Anderson .Paak, alongside a special appearance by Chloë Sevigny. Cocktail party guests included Camila Morrone, Alison Bornstein, Aquaria, and many more.

“The Holiday Collection has some cool conversation pieces, good texture, zebra prints, and all kinds of different things. We shot the campaign in Bulgaria and the shoot was like a party,” Anderson .Pak told Vogue. “I'm having a lot of fun with wigs and the campaign was perfect for what I was doing right now.”

When asked about her favorite looks for the wintry holiday season, Sevigny chatted about everything from tartan prints to vintage Vivienne Westwood. “I love some sheer black stockings for the holidays because I live in New York and we know it gets cold. I also love a bow or anything black velvet,” Chloë Sevigny told Vogue. “One of my favorite moments during the shoot was when they brought these images from an old Versace campaign with all the supers as the inspiration. I was like, okay, I feel that we can do that. Girls, we got this!”   

The new immersive location pays homage to the bustling neighborhood by featuring local partners and exclusive programming that will change with each chapter. In its current iteration, H&M Williamsburg evokes a French brasserie. Partygoers enjoyed specialty cocktails, passed canapés, and a curated market of local merchants. After mingling with local fashion industry friends and neighbors, guests enjoyed live musical performances by the Brooklyn United Drumline, DJ MAAD, and Emotional Oranges. At the end of the evening, merrymakers said their goodbyes, graciously grabbed their chrome-colored gift bags and ventured back into their home borough.