In LA, Stars Were Already Back at it for the Bloomingdale’s California Love Party at Frame HQ

March 18, 2026

Image may contain Matt Bomer Erin Foster Zoey Deutch Sara Foster Clothing Pants Adult Person Jeans and Groupshot

Just 48 hours after the Academy Awards and its raft of late-night parties, the fashion set was already RSVPing “yes” again. On a sweltering Tuesday evening, Bloomingdale’s CEO Olivier Bron and chief merchant Denise Magid welcomed a crowd to the sleek new Frame headquarters in Beverly Hills, raising a glass in honor of California and its singular style.

The occasion was to celebrate the launch of Bloomingdale’s new summer-soaked California Love campaign—an ode to the Golden State featuring over 270 exclusive pieces across 28 capsule collectsions, including new launches from Vince, Citizens of Humanity, Agolde, Clare V., Staud, Simkhai, Frame, and Mother, and an exclusive Aqua x Lisa Says Gah collaboration.

As guests were ferried via elevator to the sprawling penthouse, they were greeted with Champagne and spicy margaritas. Among them: Zoey Deutch, Rebecca Rittenhouse, Kathryn Gallagher, and Kasmere Trice Stanfield, who mingled alongside Matt Bomer, Sophia Bush, and Frame co-founder Jens Grede. Designer Jonathan Simkhai circled the room while models Bella Harris and Flora Carter held court. DJ Ella Balinska kept the music—and the energy—running loud.

There was substance behind the style too—the evening shone a spotlight on Baby2Baby; the nonprofit at the heart of the campaign’s community mission. From March 1 through April 30, Bloomingdale’s customers can round up in-store purchases or donate at the checkout online to further Baby2Baby’s work, which reaches over one million children annually.

Co-CEOs Kelly Sawyer and Norah Weinstein were also at the party, alongside Baby2Baby ‘angels’ Erin and Sara Foster of the womenswear label Favorite Daughter, which has coincidentally just launched at Bloomingdale’s as well. Unlike some attendees, the sisters had kept their Oscars weekend decidedly low-key. “I had a viewing party at a friend’s place with my kids, and it was perfect,” Erin Foster told Vogue. Her sister was quick to add context: “You also gave like 40 celebrities walking pneumonia at the Vanity Fair party a few years ago….”

“We actually met Olivier, the Bloomingdale’s CEO, on the way up here,” Erin continued. “And he was saying Baby2Baby is the perfect organization to get behind because it’s about mothers—and most of the women that work at the company are mothers.” For the California-born-and-raised sisters, the nonprofit's work is also personal. “Baby2Baby has already distributed over 30 million emergency supplies to children and families impacted by the Los Angeles fires,” Sara said. “And they will continue to distribute essential items for however long it takes.”

New York-based Frenchman Bron also reflected on what makes California worth celebrating in the first place. “What I love about California is really this energy, particularly at this time of year,” he said. “It's not only about the weather—which we are all jealous of—it’s really about this very unique culture, this unique vibe. This mix between casual and sophisticated, Beverly Hills and the beach…it’s a melting pot of different trends.”

Sara Foster put it more simply: “I love how much California embraces casual style— vintage T-shirts, kitschy things, stuff that has a sense of humor to it. It doesn't take itself too seriously.”

Which, come to think of it, is the whole point. California style was never about trying too hard—it’s about making it all look effortless. Even the day after the Oscars.

Photo by: Jacques Burga
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Sophia Bush, Ashlyn Harris
Stefanie Keenan/Getty Images
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Tony Wilson, Rainey Qualley, and Bluebell Coyote Wilson