20 Internet-Breaking Korean Beauty Products—Straight from Seoul Inline
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Photo: Courtesy of etudehouse.com2/21Single-serve facial massage kits are all over Seoul; this variety pack from Etude House is formulated with actual skin-softening strawberry, apple, kiwi, and peach yogurts.
Etude House I Need You, Yogurt Wash-Off Pack, $5
Photo: Courtesy of 16brand.com3/21A few clicks of the pen push a smooth, peachy cream onto the sponge applicator tip, which is used to spread a warm gold-toned wash over lids, lips, and cheeks.
16 Brand Fingerpen in Peach, $16
Photo: Courtesy of roserb.com4/21These face masks come in an assortment of fun colors and ingredients—carbonated water and charcoal, honey extract, salt—shaped neatly like Korean juice squeeze packs.
Leaders Mediu Face Packs, $2 each
Photo: Courtesy of etudehouse.com5/21A daytime eye cream stick with SPF 30—the tingling mint sensation and ice cream–cone packaging are a plus.
Etude House Mint Cooling Eye’s Cream, $10
Photo: Courtesy of w2beauty.com6/21Forget H2O facial mists: The phyto collagen in this moisturizing spray is said to actually improve your skin tone and texture in the long run.
Clio Micro Fine Collagen Mist, $22
Photo: Courtesy of gmarket.co.kr7/21These infamous shattered-glass nail stickers by Unistella are just one of the many innovative sets at Aritaum.
Modi x Unistella Nail Film Stickers
For information: aritaum.com
Photo: Courtesy of sokoglam.com8/21The bright green lip crayon transforms into a soft, juicy pink on your lips, a playful reference to the fruit it’s named after.
Son & Park Lip Crayon in Watermelon Tint, $23
Photo: Courtesy of sokoglam.com9/21Green tea and collagen extracts brighten, but it’s the pretty lace fabric that makes this hydrogel mask a winner.
Banila Co Lace Hydrogel Eye Patch, $5 each
Photo: Courtesy of amazon.com10/21You’ll find soft mesh netting at the top of the jar, which lets the perfect amount of innovative brow powder through to reach your brush.
Banila Co Eye Love Cushion 3D Brow, $19
Photo: Courtesy of innisfreeworld.com11/21Stressed-out Seoulites are afraid of thinning hair: Enter Innisfree, whose scaling scalp treatment, formulated with mint and green tea from Jeju Island, deep-cleans to control excess oil.
Innisfree Green Tea Mint Fresh Scalp Scaler, $17 for 3
Photo: Courtesy of sonandpark.com12/21Aegyo sal, or the puffy little bags under your eyes, are actually a Korean beauty symbol, and this plumping and shaping pencil duo from Son & Park lets you make your own through a trompe l’oeil effect.
Son & Park Plumping and Shaping Pencil Duo, $14
Photo: Courtesy of Sephora13/21Just twist the Q-tip and watch the makeup remover drain down the tube to fill one end of the cotton swab—perfect for swiping off smudged under-eye makeup, or cleaning up a lip.
Too Cool For School Dinoplatz Magic Wand for Lip & Eye Makeup Remover, $8
Photo: Courtesy of memebox.com14/21For a long-lasting tint, Berrisom’s formula is the one to beat: After smearing the hyaluronic acid and honey–infused gloss on your lips, let it dry for five to 10 minutes and peel it off; a pretty stain remains behind like a temporary tattoo.
Berrisom Oops My Lip Tint Pack in Lovely Peach, $8
Photo: Courtesy of theskinfood.com15/21Hate the oily feeling of hand lotion? Skinfood’s fruit-scented gel provides clean moisture and comes in a cute gummy-bear bottle.
Skinfood Gummy Bear Jelly Hand Gel in Kiwi
Photo: Courtesy of etudehouse.com16/21These cartoon kiss patches imbue your lips with cherry-infused gel to leave them plump and moist-looking.
Etude House Cherry Lip Gel Patch, $3 each
Photo: Courtesy of peoplenco.co.kr17/21Though it may not take three seconds exactly, an in-office test showed that this glossy nail polish does dry in 10 seconds or less—not bad.
3 Seconds Vita Nail in Royal Orange, $10
Photo: Courtesy of amazon.com18/21To create a soft ombré mouth, VDL’s three-tone lipsticks are the best around: Simply slick across the bottom lip with the lightest shade facing down, then flip it 180 degrees for your upper lip.
VDL Tint Bar Triple Shot in Triple Burgundy, $14
Photo: Courtesy of amazon.com19/21Shake the bottle to combine the oil and water-based pigment, then swab at the center of the lip for a super-moisturizing, wet-looking stain that lasts.
It’s Skin Babyface Oil Drop Tint in Strawberry, $7
Photo: Courtesy of peoplenco.co.kr20/21This non-sticky SPF 50+ sunscreen stick applies smoothly—spread the gel, then buff with the brush on the back—but best of all, there is a core of enriching facial essence at the heart of the wand that does double skin-perfecting duty.
Perfect Skin Vita Sun Stick: peoplenco.co.kr
Photo: Courtesy of sokoglam.com21/21This two-in-one mask pack comes with a V-contour patch—said to firm up your jawline—but it’s the heart-shaped cheek patches soaked in moisturizing essence that we love.
Banila Co VV Elastic Dual Patch, $6
