On South Korea’s Jeju Island, a Wedding Rooted in Craft, “Romantic Clown” Fashion, and Jelly
Whether they’ve rippled across your Instagram Explore page or you’ve been lucky enough to sample one jiggly bite, Nünchi’s jelly confections and cakes have enchanted everyone from Björk to Sofia Richie Grainge.
But in May 2023, Nünchi’s co-founders, the LA-based Lexie Park and William Hu, decided to make an even sweeter move: “We proposed to each other,” says Park. The proposal took place in a barley field on Gapado, a tiny island off Jeju in South Korea.
Park and Hu first met through a mutual friend in 2015, six years before they started dating. Both are artists, with Park’s background in fashion and Hu’s in architecture, and they launched Nünchi as their full-time project in 2019.
Their wedding was held on November 1, 2025, on a family-run tangerine farm on Jeju Island. The proprietors are a family they’d grown close to over the years, and their main property, Ojina, produces traditional Korean ingredients and ferments rooted in Eastern medicine that Park and Hu adore. “They had never hosted an event of this scale on the farm before, but when they heard we hoped to get married in Jeju, they generously offered to host the wedding there as a gift—and even insisted on catering the event themselves,” recalls Park.
The couple decided not to hire a wedding planner—ambitious and “crazy,” they can admit now, given they were organizing a wedding overseas on a small island with limited resources. The couple’s close friend, Jay Jung, who leads guided tours in Korea, was a massive help on the ground. “In many ways, the wedding came together through the generosity of our community,” says Park. “Our friends truly rallied to make it happen on such a short timeline.”
At 7 a.m. on the morning of the wedding, everyone helped in setting up chairs and tables before the ceremony began. “Looking back, that part made the day even more special,” says Park. “Instead of feeling stressful, it felt intimate and joyful—everyone we loved was literally helping build the celebration with us. It gave the whole wedding a sense of warmth and togetherness that made the day feel incredibly personal and meaningful.”
Park and Hu had a singular vision when it came to what they would wear. For Park, it was something “romantic and ethereal” that also spoke to traditional Korean culture. She met with designer Gyouree Kim to create both her ceremony dress and after-party look. “We talked through some of her show pieces that I loved, and from there I completely trusted her vision,” she says. Park traveled to Korea five months before the wedding for the first fitting, then returned a month before the wedding for further adjustments. Kim created custom shoes and several after-party looks for Park to choose from, and flew out for the wedding to do the final fitting in person. “I’m forever grateful for her care and artistry,” says Park. She added Balenciaga pearl drop earrings to complete the outfit.
Her beauty, by Erika Abe, also spoke to historical Korean aesthetics: “I wanted a strong blush moment as a subtle nod to traditional Korean makeup, where small circular red patches were often placed on the cheeks,” Park explains. “I loved the idea of referencing that history while modernizing it into something softer and more contemporary. The overall look was meant to feel romantic, slightly theatrical, and rooted in tradition, while still feeling like myself.”
The couple’s friends, Dongjoon Lim and Sookyo Jung of Post Archive Faction, created a custom suit for Hu. They opted for a timelessly tailored suit with slightly exaggerated details, like super sharp lapels, in a textured Japanese fabric. Inside the jacket lining, Lim and Jung had sewn in a hidden personal note for the couple. Another close friend, Minjae Kim, created a custom resin floral brooch for the groom, and he also donned Balenciaga Derby shoes. For the couple’s ring exchange, Park and Hu wore traditional rings inspired by those from the Joseon Dynasty, to meaningfully honor their Korean heritage during the ceremony.
When it came to the after-party, Park changed into another look by Gyouree Kim, a confectionery-sweet frilled strapless number, with patent white leather shoes that had charming jester-like curling toes—a look for dancing all night in. Hu slipped on a jacket by Kim, layered over an Ann Demeulemeester sheer cardigan, paired with Maison Margiela fringe pants, and patent Balenciaga Romeo shoes.
Guests were given a clear, and—characteristically for the couple—very fun dress code: “Romantic clown.” A loose palette of black, burgundy, and cream was suggested, and the party lived up to it: mustardy waistcoats under wine-red suits, white rose-adorned evening jackets. “I really wanted our guests to feel like part of the visual story of the day and to stand out alongside us,” says Park. “I loved the idea of this slightly theatrical, romantic Western aesthetic appearing in the middle of a quiet rural farm in Jeju. That contrast—elegant, dramatic clothing set against rows of tangerine trees and the natural landscape—created a really beautiful tension that made the whole atmosphere feel even more special.”
The initial plan was not to have a ceremony, instead keeping it as a small gathering with friends. “A few weeks before the wedding, my best friend offered to officiate, and our friends insisted they wanted a moment that would make them cry. So we decided to create a small ceremony after all,” says Park. “I felt overwhelmed with a kind of pure joy I hadn’t experienced since childhood. Walking out and seeing everyone we loved gathered on this small island so far away from home was incredibly moving. There was something almost spiritual about the moment.” Despite a few hiccups leading up to their big day, they were able to embrace the moment and feel fully present. How did Hu do that? By MC-ing the entire wedding party, and constantly rallying people to the dance floor. “Watching him have that much fun was infectious—it created this level of energy that spread through everyone and made the whole celebration feel incredibly alive,” says Park.
Traditional Korean music soundtracked the processional, while Korean national treasure Lee Soo-yeon and trainees performed for the walk down the aisle. Following the nuptials, two singers performed a traditional Korean folk song that celebrates newlyweds.
The food, of course, was a focal point: this included serving guests a classic, celebratory banquet noodle dish called janchi guksu, as well as Ojina’s banchan, a spin on traditional Korean side dishes which were prepared on the farm. Their friend Hyunsoo welcomed guests with a serving of homemade rice wine, first chung-ju, and later, tak-ju. Another friend, Youngjae, who runs a restaurant the couple loves in Seoul, created a special dish for the wedding: a Korean-style paella cooked over a wood fire using fresh seafood from Jeju. Hongogi served his signature heritage pork, with the help of his friend Key-Meal. Wine was curated by Wildduck & Canteen, with Hwayo soju that kept everyone going all night. “Food and drink became this beautiful thread throughout the entire day, connecting our friends, the place, and the spirit of the celebration,” says Park.
Park and Hu are, first and foremost, cake people. While they initially decided to make their own wedding cake, their friends’ advice got them to relent, and they simply designed it instead. The cake paid homage to their jelly-making business, and the night before the wedding, Park and Hu made red and black jellies and placed them on top of the creamy white cake. “It felt like the perfect personal touch and a small way for us to still be hands-on in the process,” says Park. Later on the dance floor, guests fueled their dancing with pots of instant noodles. The bride slurped hers from a pot clutched in her red vintage Prada opera-gloved hands.
Following the ceremony, the couple spent time in Seoul “playing tour guide” for friends: eating, shopping, and “most importantly,” visiting the skin clinics. That feeling of seeing Seoul through their first-timer friends’ eyes buoyed them before they absconded onto their honeymoon in Vietnam.
This wedding guestlist was kept to friends, and later this year, they’ll host another celebration with their families in Los Angeles. They hope to honor Hu’s Chinese heritage, and celebrate that side of their culture together to its fullest.
In the months since, the collectsive energy around Park and Hu’s Jeju celebration has continued. “Whenever we see our friends, we’re still talking about the wedding and reliving little moments from it. It left such a lasting feeling with all of us,” says Park. “We even joke that we should renew our vows every year, just so we have an excuse to recreate that experience and bring everyone together again.”


















































































