Loro Piana Reopens Their Rodeo Drive Flagship With a Cashmere-Filled Centennial Celebration at the Beverly Estate

On one of the most iconic streets in the world lined with every major luxury house, Loro Piana feels right at home. The brand brings its exceptional Italian heritage and elite craftsmanship to the heart of Beverly Hills with the reopening of the expansive flagship boutique. Uniquely designed to integrate the house’s esteemed categories, from ready-to-wear to the cocooning collectsion to homeware and leather goods, the multistory space brings the world of Loro Piana to life in a whole new way.

As the brand celebrates a century of exquisite fabrics and stunning design, a glamorous celebration was only fitting. Notable guests such as Kerry Washington, Lewis Pullman, Rashida Jones, Sarah Paulson, Andrew Garfield, Elizabeth Olsen, Tom Daley, Rob Lowe, Jason Bolden, John Mulaney, and Will Arnett gathered at the elegant flagship to explore the latest collectsions and honor the house’s rich legacy, documented in a book titled Masters of Fibres. This collaboration with publisher Assouline, authored by historian Nicholas Foulkes, beautifully narrates the house’s story through exquisite imagery and insightful interviews with members of the six-generation family.

The boutique’s welcoming facade features glazed ceramic tiles sourced from Tuscany, setting the stage for an enchanting evening. Friends of the brand and devoted admirers wandered through the dreamy flagship, eager to uncover new treasures in every meticulously crafted corner. Of course, the luxurious couches are draped in Loro Piana cashmere, while the walls boast silk and raffia, creating a tasteful blend of natural textures that mimic the DNA of the brand.

Inspired by founder Sergio Loro Piana's own closet, adorned with wood paneling and a collectsion of virgin wool suits, the top floor is dedicated exclusively to private client appointments and showcases some of the most coveted pieces. After a lively cocktail hour that spilled onto the rooftop lounge, the festivities continued to the iconic Beverly Estate for a star-studded dinner affair.

From Michele Williams to Jason Bateman, everyone arrived in style sporting a Loro Piana head-to-toe look. Dwayne Wade and his daughter Zaya Wade looked dashing in sophisticated and elegant ensembles. Nearby, Lili Reinhart opted for an edgy suit set, while fashion guru Liv Perez looked angelic in an all-white, tweed number.

After alfresco pre-dinner drinks overlooking the pristine courtyard, the enchanting sounds of Italian opera signaled the call to dinner. Tables adorned with a bounty of fruit and gorgeous autumnal florals glowed softly under candlelight. The menu, crafted by the esteemed Evan Funke, a revered Italian chef with hot spots throughout the city, artfully blended traditional cuisine with modern flair, celebrating the house's deep Italian roots with a Californian twist. Before the entrées were served, the brand’s CEO, Damien Bertrand, shared a few heartfelt words. “Standing here at the beautiful Beverly Estate, built 100 years ago—the same year Loro Piana was founded—you can feel not only the spirit of Los Angeles but also the spirit of Italy, the spirit of heritage, the spirit of tradition, and the spirit of modernity,” he exclaimed.

In a room filled with Oscar-winning actors, NBA champions, industry tastemakers, and cultural leaders, the intimate atmosphere felt like a gathering among friends. Guests delighted in reconnecting with their seatmates, reminiscing about their favorite Loro Piana experiences. The evening culminated in a fluffy olive oil cake topped with seasonal fruit, bringing smiles to every table. The joy of the night was truly infectious, reflecting Loro Piana’s ethos of making strangers feel like family—a nurturing comfort woven into every piece of the brand, embodying a lifestyle that encourages us all to embrace softness.