Out in the Hamptons, Net-a-Porter and Mr Porter Feted Ralph Lauren

For over half a century, Ralph Lauren has optimized American elegance. The label’s tailoring and taste make it right at home in the East Coast’s most glamorous summer enclave: the Hamptons.

This past weekend, at a private Water Mill estate, Alison Loehnis, David Lauren, and Lauren Bush Lauren hosted a sophisticated cocktail party. The evening marked the inaugural partnership between Net-a-Porter and Ralph Lauren, in addition to toasting the brand’s long-standing relationship with Mr Porter.

Ahead of the festivities, guests arrived at a nearby lot, where they boarded golf carts. Driving through pastoral fields, the scenic ride set the tone for a sensational evening. Along the garden path, a fleet of Polo-clad waiters stood by with trays of rosé.

Artists, socialites, editors, and executives mingled together as the August heat gave way to a cool, evening breeze. By the pool, an espresso martini station—made, naturally, from Ralph’s Coffee—lured more daring attendees. The surrounding garden blossomed with tall grasses, wildflowers, and hydrangeas. Pale bouquets of baby breath, ranunculus, and peonies reflected the brand’s airiness and ease.

The well-dressed crowd embodied the distinct, iconic styles the brand has honed over decades. Ruby Aldridge, who spun tracks behind the DJ booth, wore a Western minidress, faded blue with slouching ruffled. Her blonde hair slicked back, Dr. Barbara Sturm evoked Old Hollywood glamour in a white slip dress. Red-haired beauties Jessica Joffe and Ariel Nicholson modeled feminine, floral dresses. Donning her usual sunglasses, Rachel Zoe channeled bohemian eccentricity with her Wellington shoulder bag. Pretty boys Barton Cowperthwaite and Garrett Neff exuded a slouching, Ivy League irreverence.

“Ralph Lauren and the Hamptons are a natural fit,” David Lauren said as he looked around at his guests. It was clear he was right.