Runway

Breaking: The Helmut Lang Seen by Shayne Oliver Autumn Tour Merch Collection Offers a Novel Way to Show You’re With the B(r)and

new-york-fashion-week-spring-2018-shayne-oliver-helmut-lang
By Laird Borrelli-Persson
  • Helmut Lang Seen by Shayne Oliver Autumn Tour Merch Collection
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    Photo: Courtesy of Helmut Lang
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    Helmut Lang Seen by Shayne Oliver Autumn Tour Merch Collection

    Shayne Oliver has a knack for finding the faces that fit his fashions, as is evident from these Polaroids. “Casting people for merch is always easier for us,” explains the designer. “Basically it‘s because personality and swag are always enhanced when fans wear huge logos to support their favorite brands. That’s usually how I can tell if my pieces are a hit or not.”

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    Photo: Courtesy of Helmut Lang
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    Helmut Lang Seen by Shayne Oliver Autumn Tour Merch Collection

    Hannah Elyse

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    Photo: Courtesy of Helmut Lang
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    Helmut Lang Seen by Shayne Oliver Autumn Tour Merch Collection

    Autumn Tour Jersey Concert Tee, $150

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    Photo: Courtesy of Helmut Lang
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    Helmut Lang Seen by Shayne Oliver Autumn Tour Merch Collection

    Techno Jungle Box Fit Tall Tee, $160

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    Photo: Courtesy of Helmut Lang
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    Helmut Lang Seen by Shayne Oliver Autumn Tour Merch Collection

    Hans

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    Photo: Courtesy of Helmut Lang
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    Helmut Lang Seen by Shayne Oliver Autumn Tour Merch Collection

    Hans Print Tall Tee, $150

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    Photo: Courtesy of Helmut Lang
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    Helmut Lang Seen by Shayne Oliver Autumn Tour Merch Collection

    Jake Boyle

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    Photo: Courtesy of Helmut Lang
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    Helmut Lang Seen by Shayne Oliver Autumn Tour Merch Collection

    Helmut Tour Boxed Hoodie, $295

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    Photo: Courtesy of Helmut Lang
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    Helmut Lang Seen by Shayne Oliver Autumn Tour Merch Collection

    Hans

  • Helmut Lang Seen by Shayne Oliver Autumn Tour Merch Collection
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    Photo: Courtesy of Helmut Lang
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    Helmut Lang Seen by Shayne Oliver Autumn Tour Merch Collection

    Jake Boyle

Christian Lacroix is Laird Borrelli-Persson’s fashion raison d’etre; the way he combined romance and historicism set her on the path she is following today. Borrelli-Persson studied literature at Boston College, spending her junior year abroad at Oxford, where she added some art history. After graduation she moved to New York to intern ... Read More
TopicsHelmut Lang