Beauty

How Soko Glam’s Charlotte Cho Shops for K-Beauty in Seoul

By Zoe Ruffner
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    Photo: Courtesy of Charlotte Cho
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    Myeong-dong, the beauty mecca of Seoul.

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    Photo: Courtesy of Charlotte Cho
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    Move over sheet masks! It’s all about compression socks and gadgets.

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    Photo: Courtesy of Charlotte Cho
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    Acupuncture at Guangdong Traditional Hanbang Hospital.

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    Photo: Courtesy of Charlotte Cho
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    Testing a new clear hydrogel mask.

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    Photo: Courtesy of Charlotte Cho
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    Seoullo, a High Line–inspired walkway.

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    Photo: Courtesy of Charlotte Cho
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    A peaceful Korean traditional house.

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    Photo: Courtesy of Charlotte Cho
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    Quick tea tasting break.

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    Photo: Courtesy of Charlotte Cho
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    At the Etude House Color Factory, where a consultant makes customized lipsticks on the spot.

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    Photo: Courtesy of Charlotte Cho
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    Post-K-pop makeover.

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    Photo: Courtesy of Charlotte Cho
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    A facial at Sulwhasoo’s flagship.

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    Photo: Courtesy of Charlotte Cho
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    Outside the 3CE beauty concept shop.