Viktor & Rolf Feted New Flowerbomb Campaign Girl, Emily Ratajkowski

Just two weeks after making headlines with their spring 2023 presentation that offered a whimsical take on couture dressing, Viktor & Rolf is in the midst of another momentous occasion—this time on the beauty front. Thursday night, designers Viktor Horsting and Rolf Snoeren hosted a fete in honor of Emily Ratajkowski, the new face of the label’s beloved Flowerbomb fragrance. 

Though the upside-down dresses that recently walked the runway and the intoxicatingly floral perfume hit different notes, for Horsting and Snoeren—they are in complete harmony. “They live in the same surreal universe—symbols of the power of transformation,” the pair remarked in a toast to their guests. “A flowerbomb combines two opposites: a flower and a bomb. Put together, they become a new word, new idea that expresses complexity. Romantic yet explosive. Delicate and powerful. A complexity we strive for in everything we create.” It was a description that also could be applied to Ms. Ratajkowski.  

The night began with an intimate dinner party in Manhattan’s Flatiron neighborhood, where guests mingled and took their seats at a long flower-adorned tablescape where a menu of risotto, halibut, and a green apple mousse were served. The celebration, which also marked the brand’s 30th anniversary, welcomed a bevy of industry tastemakers—from Sandrine Groslier, global president of luxe fragrance brands at L’Oréal to the photographer duo Inez & Vinoodh, who shot the fragrance’s latest campaign. Ashley Park chatted with Emily In Paris co-star Paul Forman. Ziwe, Cindy Bruna, Tina Leung, Jessica Wang, Larsen Thompson, Paul Wesley, Tinx, Gabrielle Caunesil, Victoria Magrath, Maye Musk, Amra Olevic, Devon Windsor, and Model Roz were also spotted. 

Once dinner came to an end, the night continued with a party already in full swing downtown at Jean’s. Pink lights lit up the two-floor space, where partygoers had room to dance to sets by DJs Mona Matsuoka and Bambii or try an array of experiential moments, like a fragrance discovery booth or Instagram-worthy backdrop. As any good soirée goes, the night ended late. An explosive evening for an explosive fragrance.