11 Honoré and Good American Join Forces for a Halston-Inspired Bash

Last season, 11 Honoré debuted at New York Fashion Week with a runway show that broke all the rules. The event is well remembered, but fashion doesn’t thrive on repetition. Spring 2020 meant a new concept and fresh collaboration to boot. The e-tailer took over the Grammercy Park Hotel last night with Good American for a model-filled presentation plus cocktails. With stars like Tara Lynn, Stella Duval, Marquita Pring, and Candice Huffine—wearing the best in designer denim with pieces from Cushnie, Brandon Maxwell, and Adam Selman—the event offered an elevated take on the way modern women dress and a touch of Halston magic. Inspired by shots of the designer and his Halstonettes arriving en mass at airports, 11 Honoré CEO Patrick Herning wanted to give NYFW a street style moment. “It’s about celebrating all of these glorious, glamorous, strong, and powerful women. That’s why we’re here,” he shared pre-party. “It’s the perfect follow-up because I want to always be here for our customer with visibility and representation.”

The event, which coincides with the launch of Good American’s denim on 11 Honoré, brought two of the industry’s body-positive leaders together. Though Herning and Good American founder Emma Grede had known of each other for years, this season offered the chance to finally join forces. “That term size-inclusive is at Good American’s core, and we have such a like-minded ethos on how we are building our businesses,” said Herning. “For her to trust the platform and to believe in our customer meant a lot.”

For Grede, the collaboration has been a “match made in heaven” that has allowed her brand to engage fully with the audience. “What I’ve learned over the last three years is that the plus-size segment has been so poorly served by the fashion industry that there is absolutely no choice but to actually meet her where she is,” says Grede. “Working with a retailer like 11 Honoré is a new thing for us, but it’s been wonderful. They’ve established themselves as someone who takes this business seriously and that works with brands to educate them in this space.”

Collaboration served as the night’s theme. It took a bevy of sponsors—Cadillac and Shopify among them—to bring the concept to life, and everyone from the models who walked to stars like Euphoria’s Barbie Ferriera was eager to pitch in. “There’s a special energy that comes with women who understand that when we support one another we’re stronger,” said the night’s host, Tara Lynn. “It’s palpable in the warmth of greetings and the genuineness of conversation and permeates the atmosphere.” The sentiment was echoed by Herning. “We’re all doing our part, but the reason we’re successful is because everybody’s doing their part,” he said. “One person can’t be responsible for change. Everybody has to contribute.”