Runway

As Tennis Fever Hits Fashion Week Stockholm (and the Movies), We Look Back at Björn Borg’s Smashing Style

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By Laird Borrelli-Persson
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    Photo: Daily Mail / REX / Shutterstock
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    Björn Borg with his “shield,” Swedish tennis player Helena Anliot, circa 1972. Note his pendant necklace and Slazenger track top.

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    Photo: Tony Duffy / Getty Images
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    Borg, pretty in pink, June 1974.

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    Photo: Keystone / Hulton Archive / Getty Images
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    At Wimbledon in 1974, Borg, in Adidas, is pursued by tennyboppers—and their siblings.

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    Photo: Offside / REX / Shutterstock
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    Borg wears Fred Perry shorts, June 1974.

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    Photo: John Dempsie / Associated Newspapers / REX / Shutterstock
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    Saab supplied Borg’s wheels; SAS, his wings—and tees. He is pictured here, in 1975, with Ken Rosewall.

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    Photo: Dave Pickoff / AP /REX / Shutterstock
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    Borg in classics from the Fila Bj line, September 1975.

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    Photo: I.T.N. / REX / Shutterstock
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    Blond Borg in 1976, sporting the headband that would be revisited in The Royal Tenenbaums.

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    Photo: Express / Hulton Archive / Getty Images
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    Borg, in 1976, displaying his off-court style, which included jeans (Lois was one of his preferred brands), jewelry, clogs, and furs.

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    Photo: Michael Brennan / Getty Images
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    Logomania and cuteness overload: Borg with Andre Agassi in 1978.

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    Photo: Phillip Jackson / Daily Mail / REX / Shutterstock
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    Borg, displaying a serious case of disco fever, 1980.

Christian Lacroix is Laird Borrelli-Persson’s fashion raison d’etre; the way he combined romance and historicism set her on the path she is following today. Borrelli-Persson studied literature at Boston College, spending her junior year abroad at Oxford, where she added some art history. After graduation she moved to New York to intern ... Read More
TopicsBjörn BorgStockholm