Photo: Indigital.tv1/19For Resort 2016, Michele introduced what would become a signature slogan for the house, L’aveugle par amour, seen here on a delicate, semi-sheer dress. The phrase translates from French to mean “blind for love.”
Photo: Indigital.tv2/19A historic Map of Tenderness was redone as a print for Spring 2016, featuring words like submission, small cares, and sincerity.
Photo: Indigital.tv3/19L’aveugle par amour returned for Pre-Fall 2016, printed on a striped sweater accented with an illustration of a cat.
Photo: Indigital.tv4/19Another iteration of L’aveugle par amour, here as a border trimming on a capelet from the men’s Fall 2016 collectsion.
Photo: Indigital.tv5/19David Bowie’s name got the Gucci treatment for men’s Fall 2016, too. The collectsion was shown shortly after Bowie’s death; to honor the musician, Michele re-created the iconic sweater worn in the film Christiane F. with Bowie written across the back.
Photo: Indigital.tv6/19Fall 2016 womenswear brought one of the earliest English translations of Blind for love, seen here on a parrot-trimmed sweater that was later worn by Beyoncé.
Photo: Indigital.tv7/19Graffiti artist Trouble Andrew—aka GucciGhost—brought his word prints to Gucci’s Fall 2016 show, tagging bags and jackets with Real and Fake.
Photo: Indigital.tv8/19Another Blind for love and another cat print lived in harmony at Gucci’s Resort 2017 show.
Photo: Indigital.tv9/19Gucci’s Spring 2017 menswear show introduced a new English word, Future, written in a Hellenic-looking font.
Photo: Indigital.tv10/19Loved was another slogan that appeared in Gucci’s Spring 2017 men’s show, seen here on the hem of a basketball short.
Photo: Indigital.tv11/19Many of the women’s looks shown during the Spring 2017 menswear show also featured text, like this hoodie that read Modern Future.
Photo: Indigital.tv12/19This Spring 2017 coat is one of Michele’s most ambitious text pieces, with Blind for love transposed in several languages.
Photo: Indigital.tv13/19Modern Future makes another appearance on the dramatic sleeves of this clergy-like dress.
Photo: Indigital.tv14/19Hollywood Cemetery was printed on several pieces from Gucci’s Spring 2017 show, a nod, perhaps, to the fallen film stars who Michele draws his many inspirations from.
Photo: Indigital.tv15/19Bags for Spring 2017 came with Future in a Greco scrawl printed underneath sunrays and bows.
Photo: Indigital.tv16/19Pre-Fall 2017 brought the return of the Hollywood Cemetery print, seen here on a T-shirt.
Photo: Indigital.tv17/19Loved was intarsia’ed into Pre-Fall knitwear in rainbow hues.
Photo: Indigital.tv18/19Coco Capitán’s writing for Fall 2017 read Common sense is not so common. True that, sister.
Photo: Indigital.tv19/19Another one of Gucci’s Fall 2017 slogans read Gucci Animalium—translation: Gucci animals.
