Max Mara honors the 10th Anniversary of their Teddy Bear Coat with a Star-Studded Fete

Despite the 80-degree weather, the best of New York fashion week bundled up in their winter coats last night to celebrate Max Mara’s 10th anniversary of their iconic Max Mara teddy bear coat and first pop-up boutique, adorably named, Teddy Ten. The beloved coat truly brought out all the stars as attendees such as Katie Holmes, Keri Russell, Lana Condor, Dianna Agron, Lucy Hale, and Jenna Lyons showed up in their favorite Max Mara pieces to prove just how much they have love, and will continue to love, their teddy bear coat.

Although the classic cut coat has been a cult favorite for the last decade, two new versions of the jacket will be exclusively available at the new pop-up store located at 125 Prince Street. Open through April 2024, the Teddy Ten will also include other classic Max Mara designs and accessories. Even if you aren’t in the market for a new coat, the store is worth a stop in for the aesthetic nude color palette and life-sized pink Teddy Bear (wearing a teddy bear coat!) alone.