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Max Mara Cozies Up in Its Iconic Coats in Seoul

If there’s one thing that Italian fashion house Max Mara is most associated with, it’s their iconic coats. From Angelina Jolie to Gigi Hadid to Kim Kardashian West, the houses’s cozy coats have been sported by every fashion plate across the globe, and the brand has brought their “Coats!” exhibition to Berlin, Tokyo, Beijing, Moscow, and now, Seoul.
  • Irene Kim in Max Mara and Mr. Ian Griffiths
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    Photo: Courtesy of Max Mara
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    Irene Kim in Max Mara and Ian Griffiths

  • Yoona in Max Mara
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    Photo: Courtesy of Max Mara
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    Yoona in Max Mara

  • Giorgio Guidotti and Maria Giulia Prezioso
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    Photo: Courtesy of Max Mara
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    Giorgio Guidotti and Maria Giulia Prezioso

  • Laura Lusardi and Sun Mi in Max Mara
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    Photo: Courtesy of Max Mara
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    Laura Lusardi and Sunmi in Max Mara

  • A look outside the exhibition
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    Photo: Courtesy of Max Mara
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    A look outside the exhibition

  • Sunghee Kim in Max Mara
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    Photo: Courtesy of Max Mara
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    Sunghee Kim in Max Mara

  • Ki Euen Se in Max Mara
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    Photo: Courtesy of Max Mara
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    Eun Se Ki in Max Mara

  • Kim Na Young in Max Mara
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    Photo: Courtesy of Max Mara
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    Na Young Kim in Max Mara