Mejuri Hosted a Celebratory Evening of Empowerment During NYFW

On the second day of New York Fashion Week, Mejuri hosted an intimate cocktail because the jewelry label had a couple of things to celebrate. First, and an upcoming collaboration with Jenna Lyons but also its annual International Women’s Day campaign which, this year, stars Olympian Allyson Felix, actress Tommy Dorfman, and journalist Noor Tagouri. 

Affirmations of autonomy embroidered on linens and blossoming white florals lined the marble countertops and cobalt blue upholstered booths of Mena, chef Victoria Blamey’s new Chilean restaurant in the heart of Tribeca. The bustling group of models, emerging actors, and fashion industry mainstays sipped on signature cocktails. Meanwhile, a powerful playlist curated by model and DJ Ruby Aldridge set the tone with music ranging from Minnie Riperton to Billie Eilish.

Mejuri’s focus lies beyond the bounds of binaries and fosters individuality. After all, Mejuri’s co-founder and CEO, Noura Sakkijha, centered her brand’s mission on reclamation. “Jewelry has become the symbol of what we do, but we also have the opportunity to show what we value,” Sakkijha told Vogue. “The more Mejuri evolves, our goal is to encourage our community to create their own narrative. “This year, Mejuri collaborated with Jenna Lyons to re-imagine a formerly gender-coded piece of jewelry and design a call to action through two new stylish takes on the timeless signet pinky ring.”

“We talked with Jenna about reclaiming the narrative of the pinky ring,” said Mejuri creative director Justine Lançon. Lyons drew initial inspiration from her own family’s crest, which she wears. “Pinky rings historically were worn as an heirloom piece by men of power and did not include women,” Lyons told Vogue. The campaign features notable women who used their respective platforms to effect change within the past year, highlighting their individuality. “It felt emotional and validating to be included in such a powerful ensemble of women,” said Tommy Dorfman. “When we talked about the pinky ring, I thought about my grandfather and the more prominent men in my family, so it’s nice to be a woman stepping into that space and wearing it.” Noor Tagouri spoke of her layering of gold as paying homage to her Arab-American heritage; “I love the idea of living outside of binaries, and I feel like this campaign celebrates individuality.” 

A percentage of each pinky ring purchased from the collectsion will go towards the Empowerment Program. Founded in 2020, Mejuri’s Empowerment Program funds scholarships for women and non-binary people in Canada and the U.S. “I believe education gives people the power to design their life and personal impact,” Sakkesha told Vogue. “We’ve since deployed over $300,000 in scholarships, and we’re looking to expand further this year.”