Rebecca Ma—better known as Becca Bloom due to her popular Instagram and TikTok accounts, amassing more than six million followers across the platforms since January—and software engineer David Pownall first struck up a conversation at Philz Coffee in Palo Alto on December 28, 2019. “I was home from college, and it was only David’s tenth day in the Bay Area after moving to the US from Vancouver,” the social media star, who also works in fintech, recalls. “David asked if he could buy me a coffee, to which I responded, ‘I don’t drink coffee, only tea.’ Not exactly the flirtiest response, but somehow he rolled with it.”
What should’ve been a quick cup of coffee—or tea, rather—turned into a 15-hour first date. “We wandered through my old Palo Alto neighborhood,” Becca remembers. “Me showing him the parks and streets I grew up with, him seeing it all for the first time.” One thing led to another, and they kept extending the day, eventually ending up at one of Becca’s favorite sushi spots.
Nearly four years later, David proposed in Positano on July 23, 2023. It was the very first day of the couple’s summer vacation, and he told her that he had booked a private sunset boat ride. “He said it was for my ‘Instagram photoshoot,’ and I didn’t think twice about it,” Becca admits.
The content creator has built a vast, highly engaged following by giving her audience a peek into her luxurious life, posting everything from self-help tutorials to details about her wedding planning journey—all with an approachable smile and a soft, soothing voice that has since become her signature. She’s filmed herself plating private chef-made meals for her cat Oscar—complete with Beluga caviar on Versace china chargers—and unboxing Hermès shopping hauls, but also breaks down finance terminology and gives career advice tips on how to improve one’s confidence and negotiation tactics. She’s been dubbed “the reigning queen of RichTok”—largely because her vibe is the complete opposite of last year’s “quiet luxury” trend.
With all of that in mind, in true Becca fashion, she arrived for the boat outing in a dramatic hot-pink feathered cover-up over an orange Burberry bikini, while David wore a crisp white linen shirt. “When he asked, ‘Are you sure you want to wear that?’ I was slightly offended, but carried on,” she jokes. Eventually, David asked Becca if they could take a photo together. “I agreed, and that’s when he dropped to one knee and proposed,” Becca says. “From there, everything was a blur of joy.” That evening they toasted at a candlelit dinner overlooking the Amalfi Coast, serenaded by a live band, and then continued the celebration with family in Provence.
The wedding took place almost two years later at Villa Balbiano on Lake Como, Italy, on August 28. “We had a few weekends to choose from, but a fortune teller told us this was the luckiest date,” Becca says. “It felt like the universe was pointing us toward that day.” They chose Villa Balbiano because Becca had always dreamed of an outdoor ceremony in Italy, describings it as the couple’s “second home.”
From the beginning, Becca and David knew they wanted a wedding that felt small and personal. “We’re both introverts—nerdy in the sense that we love numbers, puzzles, baking, and crafts together—and the thought of reading our vows in front of hundreds of people felt daunting. My parents, on the other hand, always envisioned a grand celebration back home, so we found the perfect balance: two weddings. Our parents are planning a spectacular, traditional Asian wedding on a much larger scale, while our Lake Como celebration was intentionally intimate—just 60 of our closest friends and family.”
Having full creative control over this wedding meant that Becca and David could lean into their vision of a heartfelt experience that felt true to them. “We had a nearly two-year wedding planning process, but we approached it with as much ease and joy as possible,” Becca says. “I’ve been a very ‘type B’ bride from the start—I didn’t give my bridesmaids any responsibilities and just wanted everyone to treat it like a beautiful Italian vacation.”
David kept everyone on schedule in his very logistical, techy way, while Becca took the lead on design decisions. They also collaborated with planners Anastasia and Kristina from Iles Events. “Neither of us wanted to stress over strict timelines,” Becca notes. “We enjoyed late-night design iterations and had fun with the little details—like picking plates and designing our menus with Cartalia. For us, this was the only wedding we would ever plan, so rather than treating it like a high-pressure project, we wanted to savor every moment.”
Much like her approach to the overall wedding, the bride wanted every look in her wardrobe to carry meaning, but to also feel lighthearted and whimsical. For her first look, she wore an Oscar de la Renta mini dress adorned with a single oversized flower during the boat ride to the rehearsal dinner and the obligatory photo shoot that accompanied it. “I know my wedding wardrobe choices were bolder and more colorful than the traditional white palette, but I wanted the weekend to feel playful and true to me,” Becca explains. “I tried on countless white gowns, but in the end, I followed what made me happiest. And nothing felt more joyful than stepping into a giant flower.”
For the rehearsal dinner, the bride wore a vintage Chanel couture dress from the 2003 cruise collectsion by Karl Lagerfeld, featuring a playful ice cream motif. “Ice cream has always been my favorite indulgence, despite the fact that I’m lactose intolerant,” Becca admits. “In fact, one of our very first dates ended with us getting ice cream after coffee, so it felt like the sweetest inside joke woven into my wedding wardrobe.” She paired the dress with René Caovilla heels, whose jeweled straps coil around the ankle like a serpent—a subtle nod to the Year of the Snake—and a Bvlgari Tubogas necklace in pink gold with a cushion rubellite and pavé-set diamonds, along with matching earrings and a bracelet.
Her ceremony dress was a custom Oscar de la Renta gown embroidered with laser-cut blooming peonies. “Peonies are considered the unofficial flower of China, where both my parents are from, and they filled the garden of my childhood home,” Becca explains. “Every year, it would bloom with peonies, and they became my favorite flower and a lasting symbol of family and home.” For shoes, she wore classic white Chanel heels that she purchased with her mother in Paris, a simple but sentimental choice.
For her ceremony jewelry, Becca wore Van Cleef & Arpels, a brand she’s often seen wearing in her TikToks and Instagram reels. Her necklace, matching earrings, and ring were all high jewelry pieces from the Folie des Prés collectsion. “My look was completed by my engagement ring and a Tiffany Victoria wedding band,” she adds. “Fitting, since Tiffany Victoria was also the first fine jewelry collectsion I ever received as a young girl.”
David, for his part, chose a Ralph Lauren Purple Label cream suit for the rehearsal dinner and Thom Browne for the wedding, choices that held special meaning for both the bride and groom. “Thom Browne and Ralph Lauren are iconic American houses, reflecting David’s journey to become a US citizen and serving as a celebration of that milestone,” Becca says. The shoes he wore—Zegna and Brunello Cucinelli—were chosen in honor of Italy.
On the day of the wedding, every forecast predicted a 100% chance of rain and thunderstorms—and as expected, it poured throughout the day. “My parents, who are deeply rooted in feng shui, reminded me that rain is a blessing,” Becca says. “Both of our parents were married in rainstorms, and both have been happily married for over 35 years. We took it as a sign, even if it meant some of the florals, cocktails, and pre-planned activities had to be shifted indoors.”
Then, the moment guests arrived, the rain completely stopped. “It felt as though the skies had opened just for us,” Becca says. “Guests stepped off the vans into perfect, room-temperature air with a faint shimmer of sunlight breaking through the clouds. As I walked down the aisle, a soft gust of wind lifted my veil as though I was being guided by something beyond us. I felt my grandfather, who passed the year I was born, and my grandmother, who could not be with us, present in that moment.”
The couple’s parents entered to Pachelbel’s “Canon in D”—one of the bride’s all-time favorite pieces—and Becca walked down the aisle to “Can’t Help Falling in Love,” played by live strings. “David was already in tears at the altar before I even walked down the aisle,” Becca says. “Though he had seen me at our first look, the weight of the moment overwhelmed him.”
The bride and groom recited vows they had written themselves. “They were filled with contrasts, memories, and quiet promises,” Becca remembers. “I spoke about how we first found sanctuary in each other baking apple pies and flying kites, and how our shared love of learning, curiosity, and late-night talks about ideas and numbers made us stronger together. David’s vows were more private, but he ended with words that left no one untouched, a line about wanting mine to be the only face he sees on his last day, and the only hand he holds as he meets God. There wasn’t a single dry eye.” After the newlywed’s dip kiss at the altar, and as the smoke of a color bomb cleared, light began peeking through the clouds. The rain had refreshed everything. “The gardens looked brighter, the flowers fuller, the air newly alive,” Becca adds.
For the reception that followed, Becca changed into a shattered-glass Oscar de la Renta dress with rose motifs from the spring 2025 collectsion, paired with Christian Louboutin ballet heels as an ode to her years of dance. While she switched looks, guests entered the glass marquee to find dusty rose drapery, soft blush lighting, roses cascading down long tables, and Cartalia menus—laser-cut in pearly rose shapes—mirroring the motifs of the bride’s dress.
Just before the couple’s grand entrance, the newlyweds hid in the back of the marquee behind a curtain, practicing their first dance to Stephen Sanchez’s “Be More” one last time. “We began facing the wrong direction, which sent everyone into laughter before we found our rhythm,” the bride remembers. Afterward, the bride danced with her father to “La Vie en Rose,” a song he sang to her as a child.
Dinner began with truffle pasta and heartfelt toasts—the bride’s mother presented a book she had written for Becca; David’s parents spoke through happy tears; and their friends shared memories. Instead of a traditional cake, the couple served an Italian millefoglie they’d built by hand.
Then, at 10 p.m., the skies opened up again. Rain began to fall, and David pulled Becca out onto the lawn of the villa. “In the dark, with music blasting from inside, he lifted me into his arms and twirled me as silver wall fireworks erupted around us, sparks lighting up the night,” Becca says. “My dress singed at the hem, his hair almost caught fire, and still he spun me, both of us drenched and laughing like it was a scene from a rom-com. It was wild and cinematic—an unforgettable moment of dancing in the rain, before we ran back inside, soaked, to join our guests.” From there, the night continued with more dancing, Champagne, and celebrating that lasted until morning.
“Looking back, what stays with me most isn’t any one detail, but the feeling of it all,” Becca says. “Every forecast promised thunderstorms, and yet—against all five predictions—the skies cleared at the exact moments they needed to. There was no rain during our ceremony or reception, only the kind that made everything more beautiful: a quick shower that refreshed the gardens, deepened the colors of the flowers, and left the air crisp. They say a wet knot is the hardest to untie, and that’s how our vows felt—bound, blessed, and enduring. Our marriage, like that day, is one that beats the odds every time. Rain or shine, our love is strong enough to carry us through.”

































































































