On Friday night, the fashion set saw red—Valentino red, that is. To celebrate the opening of the I Love Spike installation at the brand’s pop-up shop at 121 Spring Street in Soho, Valentino brand ambassador Carlos Souza and Olivia Palermo hosted a cocktail party. “It’s the It girls of New York!” mused Souza as lovelies like Charlotte Ronson, Harley Viera-Newton, and Zani Gugelmann took turns taking selfies at the store’s photo booth as part of the Instagram contest. The rules go like this: Valentino creative director Pierpaolo Piccioli designed a limited-edition Rockstud bag—complete with a Valentino red heart—that will be sold exclusively at the Soho pop-up. All one needs to do is visit the store and take a selfie with the bag, then post it on Instagram with #I❤SpikeNY and @maisonvalentino, to be entered to win.










