If you felt your heart warming a little while you watched the ad spot for Calvin Klein’s Eternity fragrance starring Jake Gyllenhaal and Liya Kebede, you’re not alone. Talk at last night’s dinner to celebrate the campaign’s launch circled around the sheer emotionality of the video—and the cleverness of the E. E. Cummings poetry projected on the walls of the event space’s brick walls, lowercase lettering and all.








