Jeremy Scott Sounds Off on Logos, and Why They Feel Right for Spring Inline
Photo: Indigitalimages.com1/12Jonathan Anderson’s no-holds-barred approach at Loewe: The Spanish heritage house’s name appeared on head-to-toe sets like this one and bold, race car–esque fonts on bags.
Photo: Indigitalimages.com2/12The gestural, allover script shown on a blouse and skirt by Gucci’s Alessandro Michele: A subtle way to dip a toe into the logomania trend, it’s ideal for those hesitant to wear their brand allegiance on their sleeve.
Photo: Indigitalimages.com3/12You’ll rue the day your dresses went unadorned with Parisian street names and the name of the house that Mme. Jeanne built: Lanvin.
Photo: Indigitalimages.com4/12At his Pucci debut, Massimo Giorgetti took house founder Emilio’s first name and whipped it into graphic laces (like this one), sandal straps, and more.
Photographed by Phil Oh5/12Spotted between shows: Pairing a Loewe Puzzle bag with a sweatshirt repping the eponymous brand of its designer, Jonathan Anderson.
Photo: Indigitalimages.com6/12Logo graphics are a bread-and-butter element of the Hood By Air aesthetic vernacular—seen front and center here in simple, spare, and punchy black and white.
Photo: Indigitalimages.com7/12Moschino’s cheeky take on yellow caution tape.
Photographed by Phil Oh8/12Isabella Emmack opts for the CK classic between runway cameos.
Photo: Indigitalimages.com9/12The Vuitton monogram, a staple of its leather-goods lineup, came to cool new life on designer Nicolas Ghesquière’s punky vests and jackets.
Photo: Indigitalimages.com10/12Understated logo graphics made a subtle appearance on Vetements’s wish list–topping hoodie and thigh-high boots.
Photo: Indigitalimages.com12/12Adam Selman’s name keeps company with one of the nudist beauties of the clothes-free colony of an era gone by, Taylor Camp.
