Behind the Scenes of Rupert Sanderson's Spring '14 Campaign

[tranquil music]

I'd like to introduce you to a bit behind the scenes film

about our Spring Summer '14 campaign

using snakes.

[jazz music]

A bit of inspiration.

I mean, we've worked with the same team now

for three campaigns,

and so it was quite a collaborative effort.

But one of the shoes that we got inflections made right,

cobalt blue python.

And that let's on to snakes,

and snakes are very sensuous creatures.

And what we wanted to do was make a little film.

What better to do than to use snakes around shoes

and create association with fashion around using snakes,

exotic qualities, and it worked really well.

I think the background of the marble with the materials

and the furniture, some sculptural, quality, you know,

of what we've been doing,

great, great fun.

[jazz music]