Rihanna’s Fenty x Puma Takes the Fashion Crowd Back to School | Paris Fashion Week Fall 2017

(bright music)

Back to school.

(laughing)

Fenty University, yo!

Full ride scholar.

Hi!

[All] I said, brr.

It's cold in here.

I said it must be some Fenty in the atmosphere.

I had never gotten the chance to dress pretty up school.

I always had to wear school uniforms,

so it was always like a little fantasy of mine

to have the freedom.

I hope my school won't hate me for this,

but I'm sure the kids will agree,

at the time it was just like, no!

I want a skirt.

Making this collectsion, I was able to have

to a little fun with that, and play and create.

You got your jewelry and stuff?

You need that.

I play volleyball and softball, girl.

Yes, the cliques.

There were the nerds, the skaters,

the preppies,

the gothics,

and the bad girls slash mean girls, which we can't forget.

But you really want this sense of inclusion.

I was a lonely goth in high school.

Can't get enough of black.

Once you find your color

you've just gotta stick with it, you know?

(bell ringing)

It's everything I've ever wanted out of a fashion show.

The clothes, everything.

Just when you think she can't outdo herself,

she does that. I mean, exactly.

I love every single piece.

(clapping)

(cheering)