Ralph & Russo Fall 2020 Couture

[solemn music]

[uplifting music]

I find life itself is inspiring.

Nature, travel, art, architecture.

I feel with the lockdown period

we had to readjust our inspiration this season.

We wanted to look at the environment as well as travel

in itself and some of the most special places in the world.

So we looked to the Seven Wonders of the World,

to delve into the cultures of some of these different

countries that house the Seven Wonders of the World

and look at the color and the vibrancy that celebrates

them as a culture.

[inspiring music]

We took inspiration from florals and nature in itself

and digitized these in a way where we would almost created

like blurred, technical effects to the fabrics and prints.

[inspiring music]

This season has been very interesting and very different.

We've had to adapt a lot to a new way of working.

All of the creatives that have been working remotely,

we're in contact every day.

It's really important for me to remain connected

with the team, keeping them inspired.

[inspiring music]

[uplifting music]

[upbeat dance music]

Digital has always been something that I found fascinating

and something that as a brand we've really seen

as a very interesting angle to infuse the tradition

of couture with a very modern aspect.

With the particular current situation this season,

it really forced us to look at new ways

of showcasing our work.

We decided to create a brand muse through an avatar.

Her name is Hallie and her name symbolizes

strength and power.

[upbeat dance music]