Rihanna on How to Rock Her Fenty x Puma Looks

[Camera man] I'm gonna count you down.

Okay.

[Camera man] Three, two.

(upbeat music)

This is Chioma Nnadi from Vogue.com and we're live here

with Rihanna.

Live so, live.

100% live.

You look amazing.

Thank you.

Tell us about your look right now, 'cause like...

I'm wearing all Puma.

Yes.

This is from the first collectsion.

We are here with a tiny little pop-up shop.

(crowd cheers)

Thank you everybody.

Fenty x Puma by Rihanna has officially launched.

(crowd cheers)

It's really crazy.

(upbeat music)

I've been here since 12 o'clock last night.

I've been out here since 5 AM.

Waited about eight hours.

Can't wait to shop the line.

Give it up home girl, Linda.

(crowd cheers)

I hope that helping some of the fans shop will pick up.

Yes, yes I did.

I actually bought a couple of pieces for my best friend

over there, she owned me money.

Even if the buy five pieces from the collectsion

they're able to wear each one by themself

or wear them all together and mix them around.

Wear them again in different ways, I want that.

I want people to be create and recreate their outfits.

Right now I'm shopping for the sweatsuit over here.

I'm here to trying to sneak in like before a medium

gets taken please.

(laughing)

What's been the most fun about shopping with the fans

and being in New York.

To see people gravitate toward it and enjoy it

the way that I do.

And to have that experience with them,

that's something that I can't imagine.

Thank you so much.

Thank you so you much.

Yeah.